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					  <title><![CDATA[Google's Conversion Optimizer, or is it Google's Profit Killer?]]></title>
					  <link>http://www.ezinearticleboard.com/articles/22738/1/Googles-Conversion-Optimizer-or-is-it-Googles-Profit-Killer/Page1.html</link>
					  <description><![CDATA[The Google Conversion Optimizer has been generating a considerable amount of buzz amongst AdWords advertisers.  Google continues to lead the other search engines by providing their customers with tools designed to improve the performance of PPC campaigns.   This new tool from Google is another step in the right direction; however, it is not for everybody.]]></description>
					  <author>no@spam.com (Adam Goldberg)</author>
					  <pubDate>Thu, 06 Mar 2008 00:00:00 PST</pubDate>
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					  <title><![CDATA['Click Fraud' is Everywhere...So What?]]></title>
					  <link>http://www.ezinearticleboard.com/articles/17241/1/Click-Fraud-is-EverywhereSo-What/Page1.html</link>
					  <description><![CDATA[Click Fraud occurs in all forms of media.  That may sound like an odd statement, but it is true if you accept this definition of click fraud:<BR>
<BR>
Click Fraud  n 1.  Paying a rate for media that's based on an invalid metric. <BR>
<BR>
Click Fraud has received tons of attention over the past few years due to the rise of online advertising on search engines such as Google, Yahoo, MSN, etc.]]></description>
					  <author>no@spam.com (Adam Goldberg)</author>
					  <pubDate>Mon, 25 Feb 2008 00:00:00 PST</pubDate>
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					  <title><![CDATA[Lower Your Click Through Rate to Achieve Better Performance]]></title>
					  <link>http://www.ezinearticleboard.com/articles/17240/1/Lower-Your-Click-Through-Rate-to-Achieve-Better-Performance/Page1.html</link>
					  <description><![CDATA[Since the beginning of search engine marketing, search engines have been training their users to focus on achieving a higher click through rate (CTR).  The search engines say that an ad with a higher CTR is more 'relevant' and more 'compelling' to searchers, thus it will 'perform' better.  Read below to see exactly how the Top 3 search engines speak to this:    <BR>
<BR>
MSN:  The relevance of your ads affects their performance.]]></description>
					  <author>no@spam.com (Adam Goldberg)</author>
					  <pubDate>Mon, 25 Feb 2008 00:00:00 PST</pubDate>
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