Tiva Kelly

Tiva Kelly is the Head of Article Coaching and offers advice to authors at Article Marketer, a highly popular article distribution service. Learn how to market your small business by building backlinks with your articles.
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Ever wonder how to get expert status on your topic without being a doctor or a college professor? Develop customer loyalty and ensure that readers will return to your site by providing excellent customer service.

I know my topic well, I'm able to offer objective advice and I present myself professionally whenever I post replies on the Internet.

Articles Are More Valuable Than Blogs

The purpose of an article is to give your readers information they can use. Providing high-quality articles will bring readers to your site when they look for the information through search engines. An article between four and 700 words is ideal for the average online reader.

Blogs, on the other hand, are a little trickier. Many blogs are too short to efficiently cover a topic and provide a solution for the reader.
Customer service is noted as the best way to attract customers and keep them coming back. Create informative articles based on your customer's questions to provide the best customer service.

Answering your customer's questions is one way to provide good customer service. Customers love it when people go above and beyond what is necessary to keep them happy and earn their loyalty.
Publishers have the knowledge and experience to know what is effective. They know what attracts readers, what draws them back to a particular website and what methods work best to get high search engine ranking.

Writers must understand the importance of giving publishers what they want. Editors and publishers are the only ones between you and your readers.

Why Are Publishers so Picky?

Getting published is tricky. Sometimes getting a publishers approval seems like a lost cause. Why are publishers so picky? Simple. They have to be picky about the content they publish to be successful. The publisher's job is to attract readers and keep them happy. Your job as a writer is to give publishers what they want to attract readers and keep them coming back.
A top priority for new businesses is to get word out about it. Advertising continually changes as the Internet evolves. Search engines change their methods for ranking websites as necessary. Providing a lot of content articles and securing one-way back links are two methods that are currently useful for promoting a new business.

Why Use Article Distribution Sites?

The main reason to use an article distribution site is because it works.

Track Progress from Article Marketing

Article marketing is a very popular way to market a new business. The idea behind article marketing is to put an informative article with your name and a link to your website in front of as many people as you can. The more people view the article; the more likely they are to click on your link, visit your site and become a loyal customer.

The concept of article marketing is simple:

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Social bookmarking sites are huge. They continue to gain momentum as websites gravitate towards Web 2.0. People are looking for interactive sites where they can contribute, make friends and find recommendations for websites.

How Social Bookmarking Sites Work

The idea behind these social web pages is for people to create a place that feels like home where they return time and time again.
As someone once new to writing press releases myself, I will tell you honestly that writing a press release is no big deal. I panicked the first time I needed to write a press release. I had never written one before and didn't even really know what they entailed, much less the purpose of them. Don't worry though; I'm going to walk you through the process of writing a press release so you don't have to second-guess yourself.
As a writer getting started in article marketing, you'll need to learn the basics of how to write an outstanding "about the author" box. What is an "about the author" Box?

When you submit an article to a directory for article distribution, you will be given the option of placing information in the section below the body of your article.


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