Adam Goldberg
Adam is the Chief Revenue Office at ClearSaleing. He is a seasoned sales manager starting insides sales teams at Google and Actuate Software. Adam holds a B.S.B.A. in Marketing from The Ohio State University. ClearSaleing
http://clearsaleing.com
http://clearsaleing.com
Articles by this Author
Lower Your Click Through Rate to Achieve Better Performance
- By Adam Goldberg
- Published 02/25/2008
- Business Opportunities
- Unrated
Since the beginning of search engine marketing, search engines have been training their users to focus on achieving a higher click through rate (CTR). The search engines say that an ad with a higher CTR is more 'relevant' and more 'compelling' to searchers, thus it will 'perform' better. Read below to see exactly how the Top 3 search engines speak to this:
MSN: The relevance of your ads affects their performance.
MSN: The relevance of your ads affects their performance.
'Click Fraud' is Everywhere...So What?
- By Adam Goldberg
- Published 02/25/2008
- Business Opportunities
- Unrated
Click Fraud occurs in all forms of media. That may sound like an odd statement, but it is true if you accept this definition of click fraud:
Click Fraud n 1. Paying a rate for media that's based on an invalid metric.
Click Fraud has received tons of attention over the past few years due to the rise of online advertising on search engines such as Google, Yahoo, MSN, etc.
Click Fraud n 1. Paying a rate for media that's based on an invalid metric.
Click Fraud has received tons of attention over the past few years due to the rise of online advertising on search engines such as Google, Yahoo, MSN, etc.
Google's Conversion Optimizer, or is it Google's Profit Killer?
- By Adam Goldberg
- Published 03/6/2008
- Internet Marketing
- Unrated
The Google Conversion Optimizer has been generating a considerable amount of buzz amongst AdWords advertisers. Google continues to lead the other search engines by providing their customers with tools designed to improve the performance of PPC campaigns. This new tool from Google is another step in the right direction; however, it is not for everybody.