Misleading Claims of Cosmetics Companies

by Alia Jae

I have been a victim to the cosmetics industry’s claims. They know how to market so well to us. We get so moved by our emotions and all the claims that they make to us are really everything we need in a product right?

Well, I am here to bust the lies with the truth. Remember ladies that the truth always sets us free. This truth will help us to stop busting our budgets too many unfounded claims.

The first claim is, “Visible lift with proven results” this sounds so great and awesome right? I mean don’t you just want a lift? I want a lift. Well, the problem with this state is that they never tell us what they are lifting.

I mean think of all the commercials you have seen and all the ads you have read. Do they ever really tell you what they are lifting? The claim is totally useless, but it sounds great.

Another claim that just really makes me laugh is the whole, “Nighttime Repair”; it makes it sound like some mechanic its going to come over during the night while I am sleeping to fix something on my face!

They say the cream will help to restore and reproduce skin cells that we have lost during the day. The cream is supposed to undo all our skin damage while we sleep for six to eight hours.

It might work on a surface level, but it is a short term promise. If you ever stop using the product the results will vanish. Plus, whenever you use most products too long it will stop working for you. So, at some point this product is going to stop working for you.

Another silly claim that so many of us have fallen for is, “So Advanced, its patented”, the thing about this claim is that anyone can hold a patented formula. I can go into my garage right now and make up some kind of formula and deem it as patented

A patented law only means that a certain person or company has a unique way of using certain ingredients! Also, just because a formula is patented does not mean that the formula has been proven to work.

This claim doesn’t mean that it has been used in some clinical trial studies! The patent just gives you the right to sell the product in a certain way with certain claims.

Don’t be reeled in just because a company says that their product is patented. Make sure that there has been some studies and proof that show that this product really works.

“Deeply penetrates the layers of skin”, this is probably one we hear on a daily basis just from watching TV or reading magazines! This just sounds so amazing and possible, but really does this work or are they just lying to us again?

The major problem with this claim is that molecules have to be so tiny in order to penetrate the skin on any level.

However, cosmetics company’s molecules are way too large to penetrate anything. There is some hardcore chemical engineering that has to take place in order for those molecules to penetrate the layers of skin and that costs a lot of money to do.

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