Author: By Rosa Silverman, Press Association
The brand made its online comeback seven days ago and by the end of yesterday
consumers had ordered more than a tonne of its pic ‘n’ mix sweets over the
internet – with cola bottles proving the most popular.
Clothing from the Ladybird brand, back to school kit, party accessories and
inflatables had also done well, Woolworths said.
But the company declined to provide any sales figures.
Nick Bubb, a retail analyst at Pali International, said: “Looking and buying
are two different things.
“You can have tons of people looking in the shop windows in a shopping centre
but it doesn’t translate to money in the tills.”
The high street chain collapsed into administration amid plunging sales and
mounting debts more than six months ago.
New owner Shop Direct, which bought the brand name in February, has kept the
recognisable red logo and many of the products Woolies was best known for,
including CDs, DVDs, children’s party and fancy dress, technology and toys.
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