Article Writing and your SEO Campaign

By Mercedes Aspland

If you have a website there is a good chance you will be looking for any opportunity to get it more visits. One of the best ways to do this is to begin a website optimisation campaign. In this article we will be looking at how article writing can help you to gain visitors and high search engine rankings.

If you have looked into search engine optimisation at all you will be aware that link building is one of the most important parts for getting those top rankings. Article writing is something that can really help with this. Below we will look at how to approach article writing and then consider how it can benefit your site.

How to Approach Article writing

It is important that you have a strategy when it comes to article writing in order to ensure you get the most out of it. Before you begin you should decide how many articles you are going to write on a monthly basis. Remember the more the better. You should also aim to add these article to your website and allow people to add comments this will allow you to generate conversations and interaction with your website. In addition to that you should also aim to submit your articles to as many article directories as possible. This way your content will be seen in as many places as possible.

Benefits of Article Writing

So now you know what to do with your articles but what is the point in putting all this work in? Below is a list of the benefits of article writing:

1. Links to your Website – when you add an article to a directory you will be able to add a link to your website at the bottom in a resource box. These links will benefit your search engine optimisation campaign and help you to get to the top of the search engines.

2. Choose your own Anchor Text – one of the great things about article directories is they allow you to pick your own anchor text for the links to your website. So not only will you be getting links to your website but you will also be getting links that contain your keywords. This greatly increases your chances of getting to the top of the search engines for your chosen keywords.

3. Page on Your Site – one of the ranking factors that search engines consider is how many pages you have on your website. So the more articles you write and add to your website the more content you will have. This will show the search engines that you are more valuable and so increase your chance of getting a higher ranking.

4. Get More Visitors – many people will use article directories to get information and so if they like your article there is a good chance they will follow your link. As they already like what you are saying there is a much greater chance that they will buy from. As it is free to add your articles this will effectively be free targeted traffic to your website.


So if you have been wondering whether it is worth putting the effort in with writing articles consider the above. This should show you it is well worth the investment and you should get writing straight away.

If you have found this article useful then you can get more information from Dazines – website optimisation.

Dazines – web development and web design company London UK

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