?Caffeine? gives Google a kick as search engine race hots up

Author: By Stephen Foley in New York

While users will barely notice a difference, the new version ? codenamed ?caffeine?
? will make search results more comprehensive, accurate and faster,
the company promised.

Businesseswork hard to make sure they ? and their products ? appear as high
up as possible in search results, so the forthcoming change could force them
to spendmoney reworking their own website.

For this reason, Google engineers Sitaram Iyer and Matt Cutts, posting a link
to a trial version of the new technology on a company blog late on Monday,
said they wanted people to test drive the new search engine and help it iron
out problems.

?The new infrastructure sits ?under the hood? of Google?s search
engine,? they wrote. ?It?s the first step in a process that
will let us push the envelope on size, indexing speed, accuracy,
comprehensiveness and other dimensions.?

Although Google, headed by Eric Schmidt, leads the market with 65 per cent of
all Web searches, Bing has helped Microsoft expand its market share.

Yahoo sold its search business to Microsoft last month, creating the leading
rival to Google with a market share of 28 per cent, according to the latest
ComScore figures. Martin McNulty, a director of the search marketing
specialist Trafficbroker, said: ?The launch of Bing has been a good
thing, although more for Google than Bing if the level of innovation continues
at this frantic pace. Google is still very much in the driving seat and is
still setting the pace.?

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