For the record: Rich pickings for breakfast

Author: Compiled by Ian Burrell

More importantly, the much-coveted breakfast show category ? which has caused
big names such as Radio 1’s Chris Moyles not to show up if they haven’t won
? will be split into two, for smaller and bigger networks. Less competition
for Moyles then, although he faces stiff opposition from Capital FM’s
buoyant Johnny Vaughn and sidekick Lisa Snowdon, pictured.

‘Times’ campaign flounders

An advert for The Times warns that “on current forecasts, the world will run
out of seafood in 41 years” and boasts it is the only paper with an “ocean
correspondent”. How confusing, when that same ocean correspondent, Frank
Pope, reported in July under the positive headline “Fish will still be on
the menu in 2048, if we are careful”. As the industry website
has revealed, Pope told The Times’s commercial team the ads were wrong and
the campaign was dropped.

Up, up and away…

One small step for British advertising today, one giant leap for a living room
chair. Haris Zambar- loukos, the cinematographer behind movies such as Mamma
Mia!, was hired by Grey London to make Space Chair, in which a seat (made
from balsa wood) is lifted to 99,628ft by a helium balloon in 70-minute
ascent. The journey was filmed, from an attached rig weighing just 4lb, by
camcorder in order to advertise Toshiba’s new television, the Regza LCD.

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