How fireworks night lost its sparkle

But now some devotees of this home-grown festival of fire, marking the day
that Protestant Britain rejoiced in its defeat of the Catholic gunpowder
plot to bring down James I, fear that our long-held love affair with the
death of Guy Fawkes might be in danger of fizzling out.

The blame is being laid at two scourges of the modern world. The first is the
health-and-safety culture which, while successfully halving the grim annual
toll of fireworks injuries, has extinguished some of the dangerous allure
the night once held. The second is the seemingly unstoppable American
juggernaut that is taking over Hallowe’en in the UK.

According to one estimate last week, sales of fireworks are down 40 per cent
compared to this time last year while spending on plastic ghouls’ outfits
and rubber spiders made Hallowe’en the fourth biggest consumer binge after
Christmas, Easter and Valentine’s Day.

The growth in popularity of trick-or-treating has been truly terrifying to
those who regard it as an upstart Hollywood import. Though long practised in
Scotland ? a throwback to Samhain which marked the onset of winter for the
Celts ? the first that many English audiences heard of it was via television
and film in the 1970s and 1980s, most memorably in Steven Spielberg’s ET.

This year, spending on Hallowe’en in the UK is expected to exceed £270m. Some
retailers have reported a 20-fold increase in sales over the last decade,
turning pumpkins into a £25m-a-year industry. Yet this is still only a
fraction of the amount spent in the US: nearly $5bn (£3bn) or $60 (£36) a

For retailers, the attraction of Hallowe’en over Guy Fawkes is simple,
explained Bryan Roberts of analysts Planet Retail. “Apart from the
fireworks themselves there are no specific products or merchandise available
for bonfire night,” he said.

“But Hallowe’en is going through the roof. A lot of retailers are
reporting 40 to 50 per cent growth and it is the fastest-growing event in
Britain. Part of that is down to changing consumer tastes but part of that
is because retailers are pushing it so hard. If you cast your mind back six
or seven years, there was very little in store but now most big supermarkets
will have a whole aisle devoted to it,” he added.

But in spite of the creeping nostalgia for the homemade bonfire nights of old,
fireworks are still big business. It is estimated that more than £100m is
spent each year on increasingly spectacular bangers. In pockets of Britain
there remains a deeply entrenched Guy Fawkes culture. In Lewes in east
Sussex, the burning of a papal effigy caps an orgy of fire-raising.

John Woodhead, the recently retired chairman of the British Firework
Association, admitted that sales have been falling partly as a result of
tighter legislation and more recently the recession. Since 2004 it has been
an offence for anyone under the age of 18 to be in possession of a firework
and the threat of ever-cheaper and noisier products saw the industry
threatened by draconian curbs in 2001 unless it cleaned up its act.

The mounting cost of public liability insurance has also deterred some
organisers of medium-size events from holding a display and some councils
are growing concerned about the environmental impact of fireworks.

Mr Woodhead said: “I suppose it has taken some of the fun out of the
thing but it has definitely been worth it to have a safer industry. Kids did
used to throw bangers at each other but times change. In the heyday there
were a lot more fireworks set off but now the ones we do see are more
expensive and definitely safer. The anti-fireworks lobby has disappeared.”

The saviour of the industry in the light of declining November 5 sales has
been the greater use of fireworks throughout the rest of the year. Fireworks
manufacturers, only one of which now exists in the UK after Standard
fireworks was sold off to a Hong Kong company in 1998, now concentrate their
efforts on other occasions, including New Year’s Eve, which since the
Millennium has become a night to rival Guy Fawkes, and the Hindu festival of
Diwali. There has been massive growth in the number of large organised
displays, as well as festivals and music events using fireworks.

While fireworks are more expensive than they used to be, they tend to be much
better. The quality of home displays has been revolutionised by the
development since the 1990s of multi-shot fireworks, which can give 20 to 30
explosions from a single ignition point.

But for some people there is still nothing to replace bonfire night itself. As
Mr Woodhead, a veteran of 50 Guy Fawkes events, puts it: “It is the one
night of the year when you don’t need to look in the Radio Times to see
what’s on the television.”

Going out with a bang: Where to find real danger

Competing bonfires

Lewes, Sussex

With six different bonfire societies, each area of this small town is ablaze
on bonfire night with elaborate torch processions, effigy burning and
pyromaniacal displays.

Flaming tar

Ottery St Mary, Devon

Intrepid residents carry barrels of burning tar from outside the town’s pubs
and through the streets (pictured). The barrels get bigger as the evening
goes on, until a whopping 30kg burning barrel is carried round the square at
midnight. Expect injuries.

Celebrity burning

Edenbridge, Kent,

Forget burning the Guy ? Edenbridge puts enormous effigies of celebrity
figures on its bonfire. This year it will be the glamour model Katie Price,
aka Jordan. Previous celebrity Guys have included Jonathan Ross, Saddam
Hussein and Tony Blair.

Village alight

Cranleigh, Surrey

Thousands of visitors join locals to carry flaming torches through the
village, delivering the Guy to an enormous bonfire.

Holly Williams

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