Author: By Alan Jones, Press Association
The firm said it will decide next year whether to close its factory at Castle
Bromwich in the West Midlands, which makes Jaguars, or its site at Solihull,
which makes Range Rovers.
The company said there will be no compulsory redundancies involved in the
closure, adding that up to 800 new jobs are to be created at Halewood on
Merseyside because of a decision to build a new Range Rover.
Jaguar Land Rover gave details of a new business plan it said was designed to
increase its global competitiveness significantly, drive growth and
sustained profitability, and respond to the challenges of climate change.
“The plan includes decisive actions to see through the next 12-18 months
as markets recover and positions the company to grow and prosper in the
future. It includes a new and expanded range of products and environmental
technology, delivered through streamlined and competitive costs and a new
manufacturing strategy,” said a statement.
Chief executive David Smith said: “This is a plan that recognises the
impact the economic collapse has had on our business, and at the same time
the opportunities that lie ahead for these two great brands.
“We are confident that a new, more efficient and competitive structure
combined with future investment will unlock the true potential of this
The company has already responded to the downturn over the past year by
cutting production by 100,000, axing 2,500 jobs, freezing pay and cancelling
“This was not enough to offset the full magnitude of the downturn and the
company swung from profit in 2007 to significant losses over the past 12
“This was not a sustainable situation. Actions taken have started to
reverse the trend, quarter over quarter, and we now have to take the company
to the next level of competitiveness.”
The firm said it had to match, if not beat, the levels of cost and efficiency
achieved by its competitors so it aimed to produce improved products and
boost their environmental performance.
“As the company reduces engineering complexity for its new product range,
West Midlands manufacturing will transfer from two plants to one by the
middle of the next decade, improving efficiency and cost.
“Further cost reductions include pension restructuring, lower employment
costs for new hires and a focus on IT and business simplification. Volume
growth, especially in emerging markets, combined with low-cost country
sourcing will also reduce variable cost.
“The entire package of measures does not envisage any compulsory
“This plan of action will restructure the company and deliver positive
cash and profits that are essential to re-invest in the business and secure
its future,” said the statement.
The firm said it would build a new generation of lightweight vehicles, with
hybrids and electrification technology which it said will “significantly”
reduce fuel consumption and CO2 emissions.
Around £800 million has been dedicated to environmental innovation and the new
plan includes building the Range Rover LRX, which the firm said will be the
smallest, most fuel-efficient Range Rover yet.
Today’s announcement included news that a production version of the Land Rover
LRX concept car will be built next year at Halewood.
Designed and engineered at Land Rover’s site at Gaydon in the West Midlands,
it will be the smallest, lightest and most efficient vehicle the company has
Phil Popham, managing director of Land Rover, said: “The production of a small
Range Rover model is excellent news for our employees, dealers and
customers. It is a demonstration of our commitment to investing for the
future, to continue to deliver relevant vehicles for our customers, with the
outstanding breadth of capability for which we are world-renowned.
“Feedback from our customer research also fully supports our belief that a
production version of the LRX concept would further raise the desirability
of our brand and absolutely meet their expectations.”
Gerry McGovern, Land Rover design director, said: “The new vehicle will be a
natural extension to the Range Rover line-up, complementing the existing
models and helping to define a new segment.”
Bert Hill, regional officer of the GMB union, said: “We are now in a meeting
with the company to hear details of their plans. GMB will be opposing
everything we have heard so far. We will fight the company on this – of that
I have no doubt.”
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