The balance of privacy, pressure, time and temperature in the shower all need
to be carefully moderated to create the perfect shower experience, according
to Mindlab International.
The team led by neuropsychologist Dr David Lewis developed the formula for
Cheltenham-based manufacturers Mira Showers.
Each shower is rated on a scale of one to 100, with a score of 85 – 100
resulting in a perfect shower.
Dr Lewis said: “Creating the optimum shower is no easy feat, but a worthwhile
endeavour. It offers psychological benefits; by varying the temperature of
the water and the power of the jets, relaxation or stimulation can be aided.
“Endorphins are then released in the brain to make our mood more positive and
“Also, because our skin contains a thousand nerve endings per square inch,
creating the perfect shower to stand under is crucial in creating intense
and extremely pleasurable physical sensations.
“As an added bonus, showers generate negative ions that also have an uplifting
effect on mood, so help to further reduce stress, wash away frustrations and
dissolve muscle tension.”
The shower formula took into consideration the following seven essential
elements: water pressure, environmental conditions, privacy factor, time
length of shower, temperature of shower in degrees Celsius, fixture type and
Mindlab International specialises in neuroscience as applied to consumer
behaviour and decision-making.
Dr Lewis and his team surveyed 1,000 adults in the UK for the study held last
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