Sugar takes his Lords seat

Author: By Nicholas Randall, Press Association

He was supported in affirming his allegiance to the Queen by business minister
Baroness Vadera and Lord Davies of Abersoch.

In front of packed public galleries, Lord Sugar was greeted by a quieter than
usual cheer of support when he shook hands with the Lord Speaker Baroness
Hayman as he left the chamber following the short ceremony.

The star of the BBC television show The Apprentice, who is famous for his
catchphrase “You’re fired”, has come under pressure following his

Tories have claimed that he cannot work for the BBC and for the Government,
although Lord Sugar has argued his role is advisory and “politically

Opposition peers were noticeably silent when his introduction was cheered.

When he returned to the Lords 10 minutes after the ceremony of introduction,
he took a seat on the Labour backbenches immediately behind Government

Lord Sugar, as with other new peers, wore ermine for his introduction and was
led into the chamber by Black Rod and accompanied by two similarly dressed
members of the Lords, who stood by him while the formalities were read out.

His decision to choose two allies of Mr Brown as his supporters is likely to
be seized on by opponents of his dual role.

Lady Vadera was an adviser to Mr Brown at the Treasury and Lord Davies left
his role as chairman of Standard Chartered when he was appointed to the
Government in January.

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