Wogan takes back breakfast radio lead

Author: By Damon Wake, Press Association

Moyles, the self-styled “saviour of Radio 1”, was almost neck and neck with
Wogan for listeners in the last set of quarterly figures.

But data released today showed 7.93 million people tuned in to Wake Up To
Wogan on BBC Radio 2 each week, up from 7.77 million in the last quarter and
well clear of the Chris Moyles show, which had 7.72 million listeners each
week, up slightly from 7.20 million last quarter.

Figures from Radio Joint Audience Research (Rajar), the UK radio body, showed
listener numbers overall to be at an all time high – 46.3 million people
tuned in for at least five minutes in the course of a normal week, or 90.3%
of the population.

Radio 3 was given fresh cause for celebration by today’s figures – after being
named station of the year at the Sony Radio Awards, the channel broke the
two million listener mark.

A total of 2.02 million people tuned in each week during the last quarter,
Radio 3’s biggest audience for more than two years.

Audiences were boosted by Radio 3’s showcasing of three of its four “composers
of the year” – Handel, Haydn and Mendelssohn – and a poetry season which
included a whole day celebrating Shakespeare’s sonnets, read by Sir Ian
McKellen.

Tim Davie, the director of BBC Audio and Music, said: “Radio 3 is a unique
radio station with an unrivalled role in supporting music and the arts in
the UK.

“I am delighted to see it follow its Sony Award with a strong performance that
illustrates the public’s enduring appetite for distinctive, high quality
broadcasting.”

The Rajar data also showed that Radio 4’s reach broke 10 million after
attracting around 465,000 new listeners in the past year, while Radio 1
added 660,000 listeners in the same period to take its audience to 11.34
million.

Radio 2 saw a slight fall in listeners from 13.46 million last quarter to
13.42 million, while Radio 5 Live and its digital sister station 5 Live
Sports Extra had a combined weekly audience of 6.52 million.

In the commercial sector, Classic FM boosted its audience by more than 300,000
over the past three months to just over 5.7 million.

The station also reported a rise in the number of children tuning in – up 70%
to 573,000 a week.

View full article here


VN:F [1.9.22_1171]
Rating: 0.0/10 (0 votes cast)
Ezine Article Board

Author:

This author has published 5773 articles so far.

Comments are closed