In order to successfully achieve the level of growth that you seek in your printing center, you must choose productive methods that will be most cost effective and least time-consuming for you to implement. Here are the effective steps to successful custom printing business growth.
Human resource department should be very strong in the printing center. This department is responsible for recruiting new employees, firing the ones who are not working according to the standards. So, always make sure that this department is unbiased.
Create an advert on Facebook. This could be great as you get to pick the number of people it reaches, and in what areas, thus you are complete control of how your advert is being displayed. This is an everyday cost, but it will reach hundreds of people in your town.
Cold calling may be the most unpleasant method to newcomers trying to grow their custom printing business, but it also is a very important and effective one. A great tip to remember is that your personality carries into your conversation over the phone. Be sure to be upbeat, positive and, most importantly, informed about your product or service-and you’ll do great.
This may seem like the simplest tip you’ve ever heard, but here it goes: Never let a day pass without engaging in at least one marketing activity. Choose your vice: Social Media, Email Marketing, Direct Mail Marketing, Blogging, you name it! Grow your custom printing business. Engage your market!
Attracting and retaining the best employees will become increasingly difficult as Baby Boomers retire from the workforce. In addition to the Baby Boomers’ exit, employers will be left with a younger workforce that places a higher value on work-life balance. Develop a work environment and culture appealing to employees on different levels in order to get and keep the best: wellness programs, flexible hours, pet-friendly environment, etc.
Telemarketing, while disfavored by some, is still an effective means to market and sell your products. Make sure your phone representatives are knowledgeable and discuss products currently available. Never allow reps to push any particular product; instead, encourage them to seek the needs of customers and then work to meet those needs.
Stickers are for more than just decorating kids’ books! Stickers are a great way to advertise, and are typically inexpensive to mass-produce. Your stickers can be simple, and should contain your logo with contact information in a format suitable for stickers. Once produced, you can hand out your stickers at a variety of locations.
Tagging people and locations online also helps to elevate your professional exposure in more ways than one. Tagging employees and customers in pictures, videos and status messages creates a window of exposure through their personal profile pictures. This allows your custom printing business to be advertised even further through their pages for no additional charge.
Author: Bob MilaThis author has published 8 articles so far.