So many entrepreneurs today enter their fields with an attitude of destroying their competitors, particularly large corporations (from which many of these entrepreneurs graduated). They devote a lot of resources to their planning process, they take a few key customers with the promise of delivering where the larger corporations fell short; Customer Service! These entrepreneurs possess the skills and attitude to succeed, but after a few slow months they often lose steam. A lot of these folks complain to us that they just couldn’t compete with their larger competitors or their former employers, the Big Bad Corporation. This is garbage.
Our view is that entrepreneurs have a tremendous edge over their the Big Bad Corporation. From a financial angle, entrepreneurs typically do not have as many expenses — just think of the layers and layers of useless management that large corporations have! Not only that, but entrepreneurs can offer better service to their clients because they don’t have to worry about the same reels of red tape or bureaucratic time-wasters. Of course, small businesses don’t have the same financial resources as their larger competitors, but they often don’t need to. Small business owners honestly stand to benefit from the inadequacies produced by big companies. Why haven’t they?
In many cases, small businesses have a small presence. Many prospective clients do not know they exist but they find it easy to locate the large corporation or at least it is easy to remember their toll-free number of 1-800-BUY-OURS. And unfortunately many clients prefer for the right or wrong reasons, to deal with “secure” larger corporations. So how can small businesses succeed in their battle against big business? There are many ways, but the one we will focus on today is the toll-free number.
A toll-free number allows the smallest of small businesses to look big. Picture a prospect who needs your services and all this prospect can consult is a phone book. Who would you choose, the small company with the local phone number, or the company with a local number AND a toll-free number? Of course, a toll-free number doesn’t differentiate between great service and plain old good service, but you can’t blame the customer for picking the business with the toll-free number. This enables the customer, who is always busy, to obtain service while out of town or away. Sure, the customer buys locally, but she will expect service globally! Give that some thought.
The great thing about setting up a toll-free number is it doesn’t cost an arm and a leg. With the advantage of technology, these numbers can be set up in a matter of minutes. Better yet, calls can be routed directly to your cell phone so you don’t miss a single call. Any unanswered calls will be answered by your existing voicemail (rather than an off-site service). This allows you to focus on other business development activities or to enjoy your free time. Sure beats sitting around your office waiting for the phone to ring.
The service we recommend costs $39.99 per month. For this fee, you get a no-frills solution with unlimited minutes. Calls received at your toll-free number get routed to any phone of your choosing.
For the very small business owner who is serious about tackling larger competitors, a toll-free number provides a valuable customer service advantage. Suddenly, the story of David and Goliath rings true.
Author: Christopher FitchThis author has published 1 articles so far.