It can be a challenge to figure out a business name that will fit for your company not only short term, but also long term. If you can figure out a name worthwhile it can make a huge difference to helping create a brand that will not only be catchy short term, but have a long lasting effect that will cause your company to gain lifetime customers.
When choosing a name you have to think that more than likely you are going evolve with your business and what you imagine your business to be now might not be the case ten or twenty years from now. As you learn and grow with your business you can change your philosophy, products, types of employees and numerous other things.
With this as a strong possibility you need to consider that the name you decide on should be arbitrary enough that it can mean a lot of positive ideas, but at the same time doesn’t trap you in. I suggest that you do this by looking at other successful companies like Amazon, eBay, or Google that have created names not centered around a product, but have established a solid brand to follow.
The first place to start with a name is thinking of what type of story would go along with this company name to describe exactly who you are and what you want to accomplish. There are a lot of advantages to having a story because this is a way to captivate people and help with word of mouth marketing.
What makes stories so special is that it will give a human feel to your business and not just a cold building with machines. People want to know who you are and what makes you tick like a friend instead of what your mission statement is.
This has been something that has happened time and time again and we see this with different marketing and advertising campaigns on television or radio. Stories have actually impacted us since we first began millions of years ago with parables, proverbs, and ethnic stories.
The final step after you have picked out a name is to declare it legally through the government. You start by setting up an LLC and then trademarking the name if it is unique enough through the United States Trademark and Patent Office. This is in order to protect you legally in case anyone tries to steal or copy your brand.
Now that you have figured it all out you should start brainstorming names and write them down so you don’t forget them. This can be a great way for you to start a solid business.
Author: Myles KruegerThis author has published 25 articles so far.