Facebook’s Removal Of Messaging: Can Online Marketing Companies Weigh In?

When it comes to the largest social media channels that can be named, Facebook deserves the top spot. Most would be able to agree with such an idea, especially when given the fact that Facebook has mobile options that people can access through their phones and iPods, to name a couple of examples. Is it possible, though, that the mobile experience that Facebook offers is going to be hindered in the future? It seems like a concern that online marketing companies should place their focus on.

It was recently reported that Facebook was planning to remove the messaging function from its mobile app, which would mean that users would have to instead download the standalone Messenger app. Notifications of this change have made their way to those in Europe and I have no doubt that the notifications in question will be able to transition to other areas of the world as well. According to online marketing companies, It seems like this move has been made to draw more attention to the standalone Messenger app. If this was the case, then it’s understandable, at the very least.

It goes without saying that a business should be able to stay on every customer’s good graces, which is a point that online marketing companies would be able to agree with. It’s important to keep in mind that the potential downloading of a new app could amount to clutter, which is a negative according to firms like fishbat. Is it possible that Facebook is making an attempt to actually force this change upon its users? If this is the case, it is perhaps the worst move that could be executed.

I do not want to see this go down in a similar fashion to Microsoft’s announced DRM of the Xbox One prior to its release. After all, it is important to note that the console itself came under heavy fire on account of the inclusion of DRM restrictions to degrees which have not been seen in video game consoles in the past. The gaming masses voiced their displeasure and, as a result, Microsoft decided to simply release the console without said restrictions. Could Facebook turn a similar corner with the omission of its messaging function through its main app?

It’s difficult to say whether or not Facebook will pull back on this, especially when given the fact that this story is still so recent. However, I do not see many positives that can come from it because it seems to be more restricting as opposed to anything else. Why would a company want to strip away features from the content that its users incorporate time and time again? Like I said before, it’s hard to predict the future, so time will tell if this develops into a larger problem.

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