Being in a business is supposed to be fun! You start with a great idea, you add in your investments, and then you go for gold. There is just one thing that you need that you can not be and that is the customer. You need clientle. You can grow your reputation in many ways, but one of the best ways is with articles.
In what ever type of business you do, grow your reputation with articles. Everyone reads the newspaper, and local sales guides. Be the advertisement that everyone sees when they open up the Sunday paper. This will get so much exposure that you can be able to start to service those clients you need and build that reputation you want.
Meeting with someone to help you figure out what you want your mark to be in your community and in your field is best when your about to have the world take a look at something you pride yourself on. An article about your business entails details of yourself. You become the brand of your product. Just think if there were two bakeries on the corner of your house and you wanted some bread; the one that has the cheaper prices is really rude, but the one that offers great customer service and help is a little more expensive. You would definitely go to the one thats a little more pricey to get treated the way you want to be treated. That’s call branding your company.
Increase Your Stature with Articles. Design your articles with your clientele in mind and give your potential customers the scoop on what your business is all about what makes your business special. Use the article as an opportunity to tell the general public what a great family person you are, that you pride yourself on doing right, that you believe treating customers with respect and kindness is the best way to grow a successful business. Make your potential customers get to know you and help them feel comfortable by seeing your face and your company each week make them a part of your family.
Put the money into a web or paper-based marketing article and you can be able to get the benefits ten fold by exposing your company to the world. People want to hear about new business and ideas. The public craves for something different as well. Be creative with your concept and show your personality. By putting yourself on paper you are making it known that you have confidence in your company and that you are ready to let the world in!
If you are not quite sure how to begin or how best to spend your marketing dollars, then it is time to interview other business owners. Find out what strategies and tactics have worked in the past and try to duplicate their success. Formal market research can help determine what techniques are most likely to have an impact on your target customer base. Market research will produce new ideas for articles and help you gather statistics that show what costs and benefits to expect with various strategies. There is no need to guess or take a shot in the dark research can help you zero in on just the right strategies and tactics to impress the customers you seek. Research can help you accentuate the positives your target market values the most.
Assume you start out as a small \”mom and pop shop.\” Let’s say the community knows who you are or at least knows a little about yout. It is great to be well known and respected in your local community, but let’s say you desire to grow your current location or add new locations. In this scenario you have a solid customer base, but you need new customers to make your expansion a success. Of course TV commercials can help given your ability to afford them, but newspaper articles and postings on the Web can also highlight your business, its added value, and make new customers feel they know you. Leverage your customer base to speak for you and lend credibility to your claims of being a full service company.
Newspaper and Web articles can grow your business. Do not be left out by being the only local business NOT in the Sunday paper. Do not give your new potential customers over to your competition and leave your business hanging high and dry. Be a leader and and promote your business within the entire community. Be sure everyone knows you are open for business and happy to serve. Get your articles ready and let the profits role in.
Author: Rob MetrasThis author has published 8 articles so far.