If you want to start your own business, Ebay has been a good way to dip your toe in the business of ecommerce.
After all, you don’t have to worry about getting traffic. You don’t have to worry that much about payment, now that Ebay owns Paypal and has seamlessly integrated it. All you really need to do is find stock to sell and deliver it!
And of course Ebay has been the driving force behind many thousands and thousands of success stories . I have personally met many people who’s entire income depends on Ebay. But I have also heard a lot of discenting voices – mainly about the rising commission charges. Sooner or later, there comes a time when you need to decide when it’s time to go it alone and get into Ecommerce properly.
But just how do you decide if it’s the right time to take the plunge.Let’s take a look at the factors:
1) Do you make a large proportion of repeat sales? If so, you should be be maintaining contact with customers directly after the first purchase and directing them to your ecommerce site for all subsequent purchases.
2) Are your items searched for on Google in any reasonable volume? It’s likely that if it was searched for on Ebay, it will be searched for on Google – and visitors via Google won’t cost you in Ebay charges. Check out the Google Adwords tool, and do some research on search volumes, just to be sure.
3) How much do you spend each month on Ebay charges? If they are approaching four figures, you’d definitely be advised to explore getting an ecommerce site to supplement your Ebay sales, so that you can cut some of those commission charges.
I hope that helps you decide when the time is right to go it alone with your own ecommerce site. Please note though that it would be unwise to abandon Ebay completely. After all, It’s been good to you – and still has a part to play in your ecommerce strategy.
Author: Rob ParkerThis author has published 1 articles so far.