Do you have a great idea for a window shutter product, but don’t know how to actually get it into stores? Forget signing with existing retailers – instead, create your own online shutter store. While you won’t be running at 100 percent right away, with a bit of hard work, you’ll soon be on your way. Check out these tips for getting started.
Designing an attractive website is the key to having high number of visitors. Your website should provide for easier navigation. Studies have shown that vertical navigation makes it easier for visitors to locate wooden shutters. Horizontal navigation may prove to be difficult especially for those who are not knowledgeable on how to surf the internet.
Do not bite what you cannot chew. This proverb applies in the online shutter business industry. Do not go competing with the already established businesses. You will quickly be outmuscled and you will get discouraged and before you know it you will be exiting the industry. You must refrain from responding to competition from the Big Fish of the industry, nurture your business to full growth first.
Let your customers know who you are. Tell them your story. Make sure you post your mission statement and business history online so that customers see that you are a real person. It is important they don’t see you as a theoretical person. Customers want to know they are buying shutters from living breathing people.
Ask for Retweet. When you have a great tweet or links to an excellent tips or resource that is on-topic for your followers, ask for a Retweet. Many of your followers will be more than happy to send out your message when you add a simple “Please RT!” at the end of your message. Do this sparingly and save it for the really important messages you have. Using it too much will be a turn-off for your followers.
Promote one window shutter product at a time. If you provide too many shutters it gives the customer too much thinking to do. It can interfere with their decision to buy the window shutter product. Offering too many options really lowers the chance that you will sell anything. It is best to focus on the one window shutter product and get the customer to say yes to that. Then you can reel them into other shutters.
Pay careful attention to determining your target market. It is easier to sell wooden shutters when you understand who you are selling to. For a younger demographic, likely to be familiar with online buying, you do not have to make many special adjustments. However, for older buyers, you may want to add additional features to help them feel secure. Keep all of your content targeted towards the audience you seek to reach.
Add a high-reward strategy to your marketing campaign to generate new customers. Some of the leading companies in the world have gained more success with this type advertising. Give a “finder’s fee” to every customer who sends a buyer your way. Pay as soon as the new customer makes any purchase. This will increase your online sales with both current and new buyers.
Author: Jeff HowardThis author has published 29 articles so far.