Firstly I want to you to know that I used to make a terrible mistake. I think I just lost 50%-80% of the profits by it. I would normally keep the mistake as a secret but I recognize that almost 9 out of every 10 of my readers are making this mistake so I’d like to share it with you.
I once used the $7 script to manage sales of a resell product I bought. One of the most powerful features of this script is that can automatically redirect your customers to a one-time-offer. But I just ignored it and didn’t think I could make any cash with the silly OTO.
I tried PPC, banner advertising – any advertising methods that could get me new customers. And I did made commissions – I am not complaining about those tactics.
But one day something told me that I was totally wrong about what I was doing. I accidentally set up a one-time-offer. Just a little change I did. And the results was amazing.
Actually shocked me. My resell commissions boomed 50% literally “Overnight”! About 1 out of 5 my customers took the one-time-offer!
One of my biggest gold mine I neglected is my existing customers!
In a word, I should use backend strategy to market existing customers again and again and again!
The reasons can be listed as follows:
1.They are ready to pay.
They just bought something from you and now they have an “open-to-buy” frame of mind! You can easily ask them to buy more from you with your OTOs.
2.They have money to pay you.
They already bought something from you so they are not some kind of freebie seekers but serious buyers.
3. They are familiar with you and your business, so they’ll more likely to return.
If you give them quality products, services and make them trust you with their money for the first time, they will buy from you again and again!
Conclusion: Repeat customers = repeat sales!
You will not lose anything when you just add a one-time-offer but a lot to gain. So if you are not using OTOs to boost your revenue, start using them today!
Author: Henry ZengThis author has published 4 articles so far.