6 Ways to Keep Your Network Marketing Downline Around

by Matt Hellstrom

What’s the best way to keep distributors from dropping out of your network marketing organization? This is a question that’s been asked since the beginning of time (or at least since the beginning of network marketing!) There are some things you can do to keep more of them around for longer

The longer your new distributor stays active in your organization, the more money you’re going to make. Therefore, this is an extremely important part of running your business. There are many ways to help ensure they’ll stick around, here are 6 ideas that have worked for me.

1. Choose a good company. This is the very important. You want to align yourself with a company you can be proud of and that has exceptional products, so that they will want to stay involved even if they aren’t making much money.

2. When you sign them up, make sure they buy your companies most expensive option. That way they’ll be more likely to stick around because they have that financial investment. My company has a package that costs $1200, containing all of the products they offer plus many additional sales tools and event passes. My new recruit can try everything that applies to her, and retail the products she doesn’t need.

3. Show them how to monetize. If you can help them earn some money right away, it will help them to sustain longer. There are various ways to do this, but the one I like is affiliate marketing. This is the process of promoting other people’s products and earning a commission on anything that is sold by that person to someone you send to their website.

4. Develop a personal relationship with them. This doesn’t mean that you have to call them every day, but you need to get to know them. If they know that someone is interested in what they’re doing, and that your success depends on theirs and vice-versa, you’ll be more likely to keep them as a distributor longer. If you don’t like talking to people and having relationship with them, network marketing probably isn’t the business for you.

5. Give them a plan. Train them. Let them know what to expect. Don’t oversell, don’t tell them they’ll be making $1000/month in 6 months, or that they can retire in 2 years. It’s probably not going to happen, and if you tell them that in order to get them into your business, you’ll be damaging them, which is not cool.

6. Don’t pigeon-hole them. Just because you like to work on the internet, doesn’t mean they will. Maybe they like to make cold calls, or send out postcards. Maybe they just like to talk to everyone they come in contact with. Be open-minded, and don’t try to make the new recruit do what you do. There are many ways to skin this network marketing cat, so whatever you do, don’t make someone do what they don’t want to do.

Remember that your goal is to keep your new distributor around as long as possible. The quicker they’re able to be successful, the more likely they are to stick around. Every month they stay involved is a month closer to success for them (and you). Plus, it’s another month of income!

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