If your business opportunity depends on cold callng you already know the importance of properly qualifying prospects. Educate yourself about your prospect and what their needs are. Figure out how your product meets those needs. That means you need a qualified prospect.
What is a qualified prospect and where on earth do you find them. A qualified prospect is a person who needs or wants your product because it satisfies a need or solves a problem they have.
How will your prospect know if what you’re offering is going to help? They’ve never heard of you or your product until you contacted them.
They will know because you’ve done your homework before contacting them and know what will expand their business.
That’s where good solid Internet research comes in. Now you start getting to know your prospect, or in other words, you start relationship marketing.
Then over time by talking to them, you’ll get a clear view about them and their needs are. You’ll know if you want to have them on your Team. Your products and your service and how you offer it is important.
Some will let you know right away they aren’t interested. Some will call you names. Some simply don’t understand how you could possibly help them, until you educate them.
You’ll know right away if your business isn’t for them. Why? Because they will not work to make your business work for them or for you. And you’re not in business to losing customers.
Don’t waste countless hours trying to convince people to work with you. They either want to because they see the value of the opportunity or they don’t want to and hounding them isn’t going to make any difference.
Author: Reginal RinchereThis author has published 4 articles so far.