Marketing an MLM Business Offline or Online?

When you start an MLM Business, it is a time of great excitement. Thoughts of increased income flood your mind. When you come back down to earth you are faced with the difficulty of marketing your business in a very competitive marketplace.

Marketing your MLM Business on the Internet may involve SEO Optimization, the development of lead capture pages with aotoresponder prewritten followup sales messages. This all must be done before the first prospect is captured into your system.

Most Mlm distributors today use only the Internet to bring prospects into their recruiting process. They tend to overlook Offline Advertising methods to their own detriment. The MLM Distributor of today loses many opportunities to expand and grow their business.

Marketing an MLM Business Online can be too easy sometimes.We live in a society of instant gratification. You can place an ad online and have it published immediately.

Who wants to wait for slow snail mail to reach it’s destination. Besides, using email is much cheaper isn’t it? These are among the items to consider before starting any online or offline marketing campaign.

Just like you, I have resquested information online to be delivered to my email box. Often I only get about 50% of what I requested. Email deliverability rates are falling like a rock! This type of deliverablity rate is unheard of in snail mail. You spend so much money to aquire a prospect, yet chances are you lose them at the very outset of an email campaign.

You should consider using snail mail or more specifically postcards to recruit in your MLM Business. You can integrate this with lead capture pages and then followup with snail mail and email. You will get over 90% of your postcards delivered and have a much higher percentage of them read. Plus it is easier to get your downline to use postcards. It is a highly duplicatable process.

It is important for you to take advantage of every advertising medium available to you. Don’t overlook using snail mail in your MLM Business.

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