SEO Tools: The Complete List (2017 Update)

SEO Tools: The Complete List (2017 Update)

by Brian Dean Last updated May. 31, 2017

If you want to see the best SEO tools in one place, then you’ll LOVE this guide.

I personally tested and reviewed over 192 free and paid tools.

And you can filter through the list to find the best SEO software for you.

Check it out:

I want SEO tools that help with:
Link BuildingTechnical SEOKeyword ResearchRank TrackingContent OptimizationBacklink Analysis
I want tools that are:
FreePaidFreemium
Show only Brian’s favorite tools:
YesNo
LINK BUILDING TOOLS
Buzzstream
Link BuildingPaidYes
If you do outreach at scale or with a team, you NEED a tool like Buzzstream. Why? Buzzstream makes the messy job of email outreach and link building streamlined and organized. Make sure to check out their new prospecting and email-finding features.

buzzstream screenshot
Official Website:

Home

HARO (Help a Reporter Out)
Link BuildingFreemiumYes
Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold.
HARO

Official Website:
http://www.helpareporter.com/

LinkMiner
Link BuildingFreeYes
Check My Links on steroids. Like many tools, LinkMiner check for broken links on a page. But this free Chrome extension also shows you how many links the broken link has pointing to it. Uber helpful for broken link building.

Cool Feature: LinkMiner shows you how many outbound links a page has…on a Google SERP. That way you can zero-in on pages with lots of outbound links (and therefore, broken link building opportunities).

linkminer serp feature
Official Website:
http://pointblankseo.com/linkminer

Muck Rack
Link BuildingPaidYes
If you want to get mentions (and backlinks) from sites like The New York Times and Forbes, you need to start rubbing elbows with journalists. And Muck Rack is an impressive PR tool that helps you quickly find journalists that cover your site’s industry.

Cool Feature: The “Journalist Directory” is a hand-curated list of journalists at over 500 media outlets. Includes their latest tweets, columns and up-to-date contact information.

muckrack screenshot 2
Official Website:
http://muckrack.com/

Pitchbox
Link BuildingPaidYes
PitchBox is an all-in-one link prospecting and outreach tool.

Unlike many outreach platforms that are clunky and confusing, PitchBox is a breeze to use. Just enter a few keywords and the tool scans the web for people to promote to (and automatically grabs their contact info). Then reach out to them and track your results.

pitchbox screenshot 2
Official Website:
http://pitchbox.com/

Rmoov
Link BuildingFreemiumYes
Rmoov is one of the best link removal tools on the market. It comes packed with helpful features (like finding a site owner’s contact info and auto-generated link removal templates).
rmoov tool

Official Website:
https://www.rmoov.com/index.php

Siege Media Embed Code Generator
Link BuildingFreeYes
My favorite infographic embed code generator. I really like how you can specify the dimensions of the embed code box.

siege media embed code generator
Official Website:
http://www.siegemedia.com/embed-code-generator

TECHNICAL SEO TOOLS
Google Analytics
Technical SEOFreeYes
If you’re serious about SEO, you need to use Google Analytics. Enough said.

Cool Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up 🙂

google analytics search engine optimization
Official Website:
http://www.google.com/analytics/

Google Search Console
Technical SEO, Rank TrackingFreeYes
Google Search Console is a suite of helpful tools straight from Google. You can see if you have duplicate meta data, how many pages you have indexed, security issues and more.

Cool feature: Go to “Search Traffic”—>”Search Analytics” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results. These are pages that you can sometimes push to page 1 with some extra SEO love (for example, pointing a few internal links to that page).

google search console
Official Website:
https://www.google.com/webmasters/tools/home?hl=en

Hreflang Tags Generator Tool
Technical SEO, Content OptimizationFreeYes
Want to create Hreflang tags with ease? Aleyda’s excellent tool does the job right.

hreflang tool
Official Website:
http://www.aleydasolis.com/en/international-seo-tools/hreflang-tags-generator/

Panguin Tool
Technical SEOFreeYes
Wondering if your site got dinged by Panda, Penguin or another Google penalty? The outstanding Panguin Tool will help you get to the bottom of it. Just link up Panguin with your Google Analytics and the tool will show if your organic traffic dip happened at the same time as a major Google update.

panguin tool
Official Website:
http://www.barracuda-digital.co.uk/panguin-tool/

Search Analytics for Sheets
Technical SEOFreeYes
Ever wish that you could see Google Search Console data from more than 90 days ago? Well you can’t. That is, unless you use the awesome Search Analytics for Sheets addon. Simple add to Google Sheets, authorize with GSC, and you’re good to go.

Search analytics for sheets
Official Website:
https://chrome.google.com/webstore/detail/search-analytics-for-shee/ieciiohbljgdndgfhgmdjhjgganlbncj

SEO & Website Analysis (WooRank)
Technical SEO, Content OptimizationFreeYes
This free Chrome extension gives you important SEO info from within your browser.

Just click a button and the SEO & Website Analysis by WooRank analyzes your page’s basic SEO metrics (like title tags that are too long). But the tool also hooks you up with other helpful info (like whether your site is mobile optimized and how fast it loads).

Yes, you can use this extension for your own site. But in experience this tool is even better for competitor analysis because it shows you the site’s Facebook and Twitter pages, what technology they’re using on their site, and traffic estimates…all from within your browser.

woorank SEO & Website Analysis
Official Website:
https://chrome.google.com/webstore/detail/seo-website-analysis/hlngmmdolgbdnnimbmblfhhndibdipaf?hl=en

SEO Monitor
Technical SEO, Rank TrackingPaidYes
SEO Monitor is a one-stop dashboard for your SEO performance.

Cool Feature: SEO Monitor takes Google Analytic’s data, mashes it together with your rankings, and helps solve the “(not provided)” issue. This is SUPER helpful for discovering keywords that convert well for you. That way you can put more SEO muscle behind those keywords.

seomonitor screenshot
Official Website:

Home SEOmonitor

Seobility
Technical SEO, Content OptimizationFreemiumYes
SEObility is a robust (yet user-friendly) site auditor.

Cool Feature: “Page Levels” reveals pages that are deep down in your site’s architecture (jn other words, several clicks away from your homepage). Pages that are lots of clicks from your homepage are sometimes hard to get indexed. So this helpful feature can help you find these pages…and bring these pages closer to your homepage.

seobility
Official Website:
https://www.seobility.net/en/

Website Penalty Indicator
Technical SEOFreeYes
Wondering whether or not you got slapped by a Google Penalty? Well Website Penalty Indicator can give you some much-needed insight. The tool lines up your organic traffic with dates of Google penalties…like “Mobilegeddon” and the Phantom update.

website penalty indicator
Official Website:

Website Penalty Indicator

Whitespark
Link Building, Technical SEO, Content OptimizationPaidYes
If you do local SEO for clients, you need to have Whitespark in your arsenal. You can easily find hundreds of NAP citations with a few clicks…and reverse engineer your competitor’s citations with ease.

Cool Feature: Offline Tracking turns “how did you hear about us?” into online data you can use to double down on what works. Integrates with Google Analytics.

whitespark screenshot 3
Official Website:

Home

Yoast SEO Plugin
Technical SEO, Content OptimizationFreemiumYes
Yoast is the #1 SEO WordPress plugin for one simple reason: it works. It’s also the SEO plugin that we use here at Backlinko.

Cool Feature: “Bulk Editor” lets you edit dozens of pages with a click. Uber helpful if you ever have duplicate content issues on your site.

yoast seo plugin
Official Website:

Yoast SEO for WordPress plugin

KEYWORD RESEARCH TOOLS
Google Keyword Planner
Keyword ResearchFreeYes
The Google Keyword Planner is the only keyword tool that gives you data straight from the horse’s mouth.

Cool feature: The GKP tells you how likely someone searching for that keyword will buy something from you. How? Look at the “competition” and “estimated bid” columns. If the “competition” and “estimated bid” are high, you probably have a keyword that converts well. I put more weight on this than straight-up search volume. After all, who wants a bunch of tire kickers coming to their site?

google keyword planner screenshot
Official Website:
https://adwords.google.com/KeywordPlanner

Keyworddit
Keyword ResearchFreeYes
One of my favorite new keyword research tools. Why? Because it can bring up terms that you’d be hard-pressed to find with any other tool. Instead of seed keywords, Keyworddit scrapes Reddit for the most common keywords people use in a certain subreddit.

keyworddit
Official Website:
http://www.keyworddit.com/

SECockpit
Keyword ResearchPaidYes
SECockpit is probably most advanced keyword research tool on the market. Yes, you enter a seed keyword and get suggestions like any other tool. But SECockpit can do so much more than list out a list of related keywords.

It can spit out low competition keywords. It can show you keywords that get a minimum CPC in Adwords. It can even show you keywords that have YouTube, Ebay or Amazon results on the first page.

Cool Feature: SECockpit scrapes the “Searches similar to…” from the bottom of Google’s search results. This can often unearth keywords that you’d otherwise miss.

secockpit screenshot 2
Official Website:
http://secockpit.com/

Seed Keywords
Keyword ResearchFreeYes
Let’s face it:

Most people enter seed keywords into the Google Keyword Planner that they pluck out of thin air. But with this free SEO tool you can find out what people actually type into search boxes.

How? Just create a scenario and ask people what they would search for in that situation.

For example, I created a scenario “How would you search for a hotel in Paris?”. You can see the results in the screenshot below. You can even export the list as a CSV file.

seed keywords tool 2
Official Website:
http://www.seedkeywords.com

SEMrush
Technical SEO, Keyword ResearchFreemiumYes
SEMRush is one of the few SEO tools that I couldn’t live without. Unlike most keyword research tools, SEMRush works by showing you your competitor’s top keywords. So rather than grinding away in the Google Keyword Planner, just pop a competitor URL into SEMRush and you’ll see every single keyword that they rank for. #solidgold

Cool Feature: “Pages” reveal the pages on your competitor’s site that generate the most organic search engine traffic. This feature is insanely helpful for executing step #1 of The Skyscraper Technique.

semrush screenshot
Official Website:
http://www.semrush.com/

SpyFu
Keyword ResearchFreemiumYes
I hadn’t used SpyFu in over 3 years. And I was pleasantly surprised to find that the classic PPC tool has been upgraded with a ton of new SEO-focused features. In fact they’re keyword competition feature was one of the best that I came across.

Cool Feature: “Keyword Kombat” uncover keywords that a few of your competitor’s rank for. If those sites have similar authority to you, then it stands to reason that you can leapfrog all of them with some amazing content and link building.

And yes, that name reminds me of Mortal Kombat too 🙂

spyfu screenshot 2
Official Website:
http://www.spyfu.com/

Wordstream’s Free Keyword Tools
Keyword ResearchFreeYes
Even though Wordstream’s free keyword tools are made for Adwords, their set of free tools are helpful for uncovering keywords for your SEO campaigns.

Cool Feature: “Keyword Niche Finder” mashes a bunch of keywords together. When I tested this feature I noticed a handful of keywords that weren’t in any of the other keyword research tools I tried.

wordstream keyword research tools
Official Website:
http://www.wordstream.com/free-keyword-tools

YTCockpit
Keyword Research, Content OptimizationPaidYes
YTCockpit is the most advanced YouTube keyword research tool on the market (by a mile). This software shows you the average video length, views, likes, comments, and subscribers of the videos that rank on YouTube’s first page.

YT Cockpit
Official Website:
http://ytcockpit.com/

RANK TRACKING TOOLS
Agency Analytics
Technical SEO, Content OptimizationPaidYes
A kick-butt reporting tool designed for digital marketing agencies. Helps your clients quickly understand what’s going on with SEO and social media. Integrates with Google Analytics, YouTube, Twitter and more.

agency analytics
Official Website:

Home

AMZ Tracker
Rank Tracking, Content OptimizationPaidYes
If you sell products on Amazon, AMZ Tracker is a must-have tool. Tracks your rankings on Amazon.com AND international Amazon websites (like Amazon.de).

Cool Feature: “On Page Analyzer” evaluates your Amazon product page for important Amazon SEO metrics like positive reviews and high-res images.

amztracker screenshot
Official Website:
https://www.amztracker.com/

Authority Labs
Rank TrackingPaidYes
A reliable and easy-to-use rank tracking tool. The cheapest plan tracks 250 keywords, which is more than enough for most businesses. And for those of you that do Local SEO, Authority Labs tracks Google+ Local results too.

authority labs screenshot
Official Website:

Home

WebCEO
Technical SEO, Keyword Research, Rank TrackingPaidYes
WebCEO is a world-class SEO platform that gives you access to a bunch of quality tools to boost your SEO, from keyword research to technical SEO to rank tracking and even mobile optimization.

Cool Feature: “DIY SEO Guide” gives SEO beginners explicit steps to improve their site’s SEO.

webCEO

Official Website:
http://www.webceo.com/

CONTENT OPTIMIZATION TOOLS
Bloomberry
Keyword Research, Content OptimizationFreeYes
SEO copywriting=finding keywords that your customers use online…and using those terms in your content. Bloomberry makes this process an absolute breeze. This simple-yet-powerful tool scrapes Amazon, forums and Reddit to find questions that people ask about your site’s topic.

bloomberry
Official Website:

Home

BuzzSumo
Keyword Research, Content OptimizationFreemiumYes
BuzzSumo went from “new kid on the block” to “must-have tool” in the blink of an eye.

And it’s no wonder. BuzzSumo makes finding winning content (for example, if you want to execute The Skyscraper Technique) a walk in the park.

Cool Feature: “View Sharers” shows you who shared a piece of content on Twitter, which is outreach solid gold bullion. “BuzzSumo Alerts” tells you whenever a keyword or phrase (like a competitor’s brand name) gets mentioned around the web.

buzzsumo content tool screenshot
Official Website:

Home

Keys4Up
Content OptimizationFreeYes
As you know, adding LSI keywords to your content can boost your rankings. The question is: how do you know which LSI keywords to add? Well this free tool does the job for you. And unlike most “keyword suggestion” tools that give you variations of the keyword you put into it, Keys4Up actually understands that meaning behind the word. For example, look at the screenshot to see the related words the tool found around the keyword “paleo diet”.

keys4up lsi keyword tool
Official Website:
http://www.keys4up.com/

QuickSprout Website Analyzer
Technical SEO, Content OptimizationFreeYes
The QuickSprout tool is an extremely helpful website analysis tool.

Just connect your Google Analytics with the tool and it’ll analyze your site’s SEO visibility, social shares, web page loading speed, and more. Also provides actionable recommendations and downloadable reports.

quicksprout seo tool 2
Official Website:

Quick Sprout — I’m Kind of a Big Deal

Slerpee
Content OptimizationFreeYes
Slerpee gives you a preview of how your site will appear in Google’s search results. That way you can see how your title and description tags will look to Google searchers (this is helpful for boosting your CTR).

slerpee
Official Website:
https://slerpee.com/

Structured Data Markup Helper
Technical SEO, Content OptimizationFreeYes
Let’s face it: implementing structured data markup correctly ain’t easy. So why not let Google’s tool lend a hand? Google’s free tool helps you build proper schema markup quickly and without any fuss.

structured data helper
Official Website:
https://www.google.com/webmasters/markup-helper/u/0/

Upcity
Technical SEO, Keyword Research, Content Optimization, Backlink AnalysisPaidYes
Upcity is one part SEO tool and one part online marketing course.

This means that instead of getting a list of fancy charts and error messages, the tool tells you how to get on the right track. This is perfect for small business owners that do DIY SEO.

Cool Feature: “Curriculum” walks you through the basic steps you need to have an SEO-friendly website in 2015. Tailored to local businesses and people new to digital marketing. You get checklists and video game-style points for completing the important tasks (like creating a Facebook page or setting up an editorial calendar).

upcity screenshot 2
Official Website:
http://upcity.com/

YoRocket
Content OptimizationPaidYes
YoRocket optimizes your title and description tags to boost your organic CTR. I originally developed YoRocket for internal use at Backlinko. And it worked so well that I decided to release it to the public.

Cool Feature: “Title Tag Testing” allows you to test two titles against one another…and use the one that brings you the most traffic.

yorocket testing
Official Website:
https://yorocket.com/

BACKLINK ANALYSIS TOOLS
Ahrefs
Link Building, Keyword Research, Backlink AnalysisPaidYes
The best link analysis tool on the market…by a mile.

Ahrefs has a massive index (over a trillion links) that’s updated at least once a day. It’s also super duper simply to use. Because of its excellent user interface and index, Ahrefs is one of the few SEO tools that I use every day.

ahrefs screeenshot
Official Website:
https://ahrefs.com/

SEO Tools for Excel
Technical SEO, Backlink AnalysisFreemiumYes
The best “SEO tool for excel” that I’ve used so far. Easily check a site’s backlinks (via ahrefs or Majestic API), social shares, HTTP status, word count, external links and more. All from within Excel.

SEO Tools for Excel
Official Website:
http://seotoolsforexcel.com/

So…What Do You Think?

Now I want to hear from you.

What do you think of this list?

Or maybe I missed a high-quality SEO tool.

Either way, leave a comment below right now to let me know.


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