Small businesses are going under by the dozen every day in this difficult economy. But there are many free or low cost marketing ideas for small business. Little retailers may continue to fail as shops like Walmart and Target continue to battle it out for market domination by offering ludicrously decent prices on everything from clothing, to electronics, to nutrition. When small businesses fall prey to this insurmountable competition, folks lose their livelihoods and communities lose irreplaceable resources.
Therefore, how is a small business to stay floating in these tricky times?
If you are a brick and mortar business, you’ve got a battle on your hands. Particularly if you offer anything the enormous chains offer. You have got to become unique, an expert in what you do, and offer the best buyer service possible. Then market that fact.
These are three of the things these large box stores don’t offer: uniqueness, experience, and customer service. Personally I usually attempt to buy at small local businesses. They are the backbone of a community and they are often more knowledgeable and useful than large stores, where you are lucky if you can get any help at all!
Its noteworthy how many small businesses don’t consider it wise to have a website. They almost certainly don’t know that Google actually loves small business. They always will pull a small business to the top of a search page, simply by someone putting in the name of a city and whatever they are searching for. This is a giant advantage to a business owner. There are always local directories, as an example through the local Chamber of Commerce, where you can list your website, frequently for a small charge or free.
Many small business owners are also of the opinion that starting and maintaining a website will cost them a lot of money and is tough. Offering inexpensive internet site construction and upkeep for small local businesses has changed into a micro-industry in itself.
Little local businesses must always have a domain offering a short outline of what they offer, what they specialize in doing, a map to where they’re found, opening hours, contact numbers, and an email address. Any successful use of income-producing Google Adwords and affiliate advertising on those sites can become a very nice added benefit. By offering an opt-in box, a small business website owner can build a list. Then offer discounts and special offers to those customers by initiating a promotional campaign.
Internet businesses have a much harder task on their hands. They have much larger competition and must employ SEO and a plethora of other promoting strategies. Particularly to build up a list of customers. A website’s acclaim reflects numerous things: the age of the site, the consistency with which it is updated, the value of its content, the relevancy of its content, and the quantity of back links it has. Just like a small high st business, a website should offer useful info, great shopper service, and brand itself as being unique. It’s about attraction promoting.
Author: Brian JonesThis author has published 2 articles so far.