The online community is definitely a large market place that you cannot ignore, especially if you have a website. There are thousands if not millions of consumers that you can tap into using the internet.
At the same time, the internet also poses a quite different challenge. The easy access that the internet provides also gives you as much competition as you can imagine. Frankly, It is too crowded and congested.
Having a website alone is not enough to make your business run and be able to compete in this global marketplace. You must take other alternatives to allow the online community to access your website as often as possible.
You have to expose your website. By expose I mean, make it known. It has to be visible. It has to be frequently targeted by consumers and surfers. And those consumers and surfers have to want what you have. Again, they MUST be targeted. No ifs, ands, or buts about it. Targeting is the KEY.
Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business strategy for search engine marketing. There are others that you will want to add onto this foundation in order to create huge wealth like list building, blogging, social media, CPA, and pipeline marketing. These concepts I discuss in other areas, but you definately want to start with the search engines.
SEO stands for Search Engine Optimization. Some researchers indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet users will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.
To get good search engine optimization, you will have to build on your own internet site frequently getting internet links to and from web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.
In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.
PPC means Pay Per Click. It gives advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.
With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also check if your ad gets to be shown at all and if it is competitive with the rest.
There are some guaranteed benefits when you get to maximize the PPC strategy.
1. PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.
2. At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.
3. You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.
4. You will also be able to adjust well to changes in market demands and trends.
In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this too is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.
The world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.
For more strategies for creating a successful online business, visit us at www.iMarketingWinnersCircle.com
Author: Chris CollinsThis author has published 2 articles so far.