If you are one of the many individuals around the world who is trying to make money online, it is highly likely that you have already encountered multi-level marketing opportunities on your journey. Today, we shall take a look it is very rare for a company in this industry to succeed long-term.
Due to the recent recession, around five in ten people with internet access have looked into ways to become their own boss online. However, while it is very easy to find companies which will promise you the ability to generate an easy income from home, the reality is far different.
Before you align yourself with any online business, you need to know it is built to last. Over 85% of MLM companies fail to last their first year, so we are going to show you the two main reasons which cause this frequent failure to happen.
However, it is important to realize that not every program fails. So it’s important to know how to spot a good opportunity from a poor one.
However, for every well known opportunity such as Empower Network or Avon, there are a dozen which tried and failed…
The two main reasons that most companies struggle to last long-term are shown below.
* Lackluster products and services.
* Terrible presentation.
If you were creating a business, the points written above would probably be the first two items on your list of things to do. But for some reason, this does not translate across to the powers that be creating these opportunities, too.
If a company doesn’t take the time to develop a good product then, quite frankly, it doesn’t matter how financially productive the affiliate plan may be. If there is no long-term value in being a member other than the ability to build an income it will lead to failure.
If you look at some of the most successful companies in this industry you will notice that they have put more attention into their products and services, rather than just building everything around their compensation plan. This means members don’t feel the need to quit if they don’t have an income arriving each month.
Secondly, most companies in this particular industry like to overplay the importance of the affiliate plan. This results in a very bad presentation which often makes the business itself look like little more than a get rich quick scheme. The first instance of a company going down this road is when they put themselves into ‘pre-launch’ before going live.
If a company puts itself into pre-launch it is basically trying to allow people to join for free before it goes live, allowing it to build a bigger email list in the process. Pre-launches are normally marketed with misleading slogans like ‘Join before the masses’ and they attract people who are looking to earn an income without putting in any effort of their own. As a result, when the company finally launches most people instantly drop out.
Many people only want to make money online if it is easy. However, until you are able to face up to the responsibilities of working for yourself you won’t be able to take advantage of any opportunity. There is money to be made regardless of whether your prospective opportunity is MLM, affiliate marketing or network marketing, but in order to achieve it you need to drop any expectations of an easy life.
Writer spotlight: Global leading mentor Russ Howe created a 5 figure income online with programs such as empower network. His free guide on how to make money online will help you to maximize your results.
Author: Howe RussellThis author has published 11 articles so far.