Broaden Your Marketing Reach: Use Bumper Stickers

Lots of people these days are using bumper stickers as a marketing tactics because of its low cost and also because it is very easy to use. For all the businesses who have customers belonging to a niche segment (like college students with maths as a subject), or who target customers at a location, this does a lot of good. It gives you the desired results and costs just about 25 cents per sticker. If you are interested in knowing more, read on.

Before we move on, let’s understand what bumper stickers are. A bumper sticker is an adhesive label or sticker with a message, intended to be attached to the bumper of an automobile and to be read by the occupants of other vehicles – although they are often stuck onto other objects.

You can easily spread your word with bumper stickers as people generally notice such stickers when they go to a parking lot, or while following a car and also when they are on road and your car passes by. So even without your being there, you are able to create a ‘touch point’ with them.

You can make a bumper sticker as per your taste and needs. There just are no rules about how to make your own bumper sticker. So long as the sticker is not too big that people refuse to put it on their cars or too small for anyone to notice it, it’s ok. It’s just completely flexible and just up to you.

This flexibility does have some drawbacks. A sticker with just your logo or a lot of text, or a sticker trying to oversell your product will not appeal to the crowd. It can only help you if it is able to connect with the people. It should be funny, catchy, and helpful to them in some way. It should click with their ideas and it would be ideal if it allows your audience to express themselves through them.

Think about how your customers can feel that THEY are expressing themselves by putting YOUR sticker on their bumper. The more innovative you can get, the better it is. Your customers will consume your bumper stickers and viral goes your marketing message.

Bumper stickers can have some tips (maintenance of furniture, if you have a furniture store), or any other marketing message on it. Be trendy and imaginative! For example, make stickers to support any sports group or various sports groups or even for each of the rival sports group. You can use the same principle for politics too (like a presidential elections) but of course it is very risky.

There are other ways to make your bumper sticker more viral. Make it ‘scarce’ and make it a status symbol. People love that. They want to make sure they have it and show it off. More people notice your sticker, and more people want it. How cool is that?

Use bumper stickers with responsibility. And use it smartly. They will reward you with lot of referring customers and profits.

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