The Importance Of Detailed Management Of Your Adwords Campaign

by Brian Basch

It seems wherever you turn you will see ads. They proudly claim that people can make huge profits from using Adwords to sell their products and what is more they only have to work 2-3 hours a day! The ads proclaim that this is easy to do and what is more anyone, including you can do it.

The reality of the situation is that this is simply not true and a gross exaggeration of the facts. This is especially so for new business owners. There are myriads of things to take care of and it certainly cannot be crammed into 2-3 hours per day. If you face the truth it is a fact that an Adword campaign will actually be harder to manage than other promotions.

Bear in mind a few points. Your initial keywords will be found by using Google’s database of frequently searched keywords. Then you will compile a second list of keywords that you think are relevant to your business. Then you will compare the 2 lists.

After you have assembled all the keywords, you then have to decide how much to bid on each one of them. Of course you will not be emailing Google with your bid, you will be considering paying for good positions. The higher the bid the better position you ad will be in. Google actually places ads according to the highest bidder. These favorable positions will draw the most traffic. This allows Google and the advertiser to earn more.

Remember that Adwords is strictly a pay per click advertising system. You will pay them for every click you receive for your ad; this does not take into consideration the amount of sales you make. Google makes better profits when there are a lot of clicks for an ad. The highest bidder will gain the most exposure.

It is important to keep a close eye on your campaign, once you have completed the bidding and the ad is active. You will need to be aware of minute details, especially keyword popularity. Keyword popularity can fluctuate and unpopular keywords will not bring in the money.

Let’s face it you will not make 100’s a day just spending little or no time on your Google campaign. However on the other hand you will become a master at micro-management and multi tasking. When you perfect these skills you stand a good chance of joining the elite few who have made their businesses boom with this type of promotion.

With Google Adwords’ tools and tutorials you will become a master of detailed management very quickly. This will enable you to spend less time managing your campaigns and more time finding ways to profit with your business.

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