The co-branded debit card most commonly referred to as payment card serves as the best marketing tool for businesses. The businesses can use the debit card to attract a lot of customers by providing them benefits.
The co-branded debit card program involves an association of the reputed credit card providers such as MasterCard and VISA, banks and business enterprises. This association provides a lot of credibility to the businesses.
The main attractive feature of the co-branded debit card is that it prevents any kind of fraud or scam. This proves highly beneficial for customers as they are able to conduct their financial transactions without worrying about their cards being misused by cheaters.
The business organizations can provide their customers with huge discounts, bonuses and cashbacks. This really benefits the customers as they are able to save a lot of money through the discounts offered under the co-branded debit card program.
The customers can shop at various locations with the help of the co-branded debit card. The customers can use the debit card to shop at shopping malls, retail outlets and make payments at gas stations and other locations where the debit card is accepted as payment method.
The businesses can provide their customers with prepaid card. The prepaid card prevents the customers from falling into a credit trap as they are able to use only that much amount of money they have in their account.
The co-branded debit card provides a lot of flexibility in payment options to the customers. The customers can use the debit card to shop on the Internet and just by sitting at home.
Many customers based across Asia, Africa, Europe and the Middle East are benefiting heavily from the use of the co-branded debit card program. The scam or fraud reducing feature of the co-branded debit card has made it extremely popular among customers.
Author: Cathy GreenThis author has published 1 articles so far.