Any sales website can improve its website conversion rate using these three quick and easy methods.
1. Keep the load time for your website below 10 seconds.
Use the online tools provided at http://www.iwebtool.com/speed_test or a straightforward dial-up service to check your website’s load time. You should be able to clock how long it takes for your website to load on a high-speed internet connection (i.e. broadband) in the United States.
If the speed of your site needs to be improved, take a look at your graphics. This is often the one aspect that causes slow loading. This will help reduce the size of your graphic files without sacrificing quality. Another problem may be the wrong usage of tables.
You might have noticed yourself that websites which are slow to load can materialize suddenly as a whole following a 20-second period where you didn’t see anything at all. The reason for this phenomenon is usually because all of a site’s sales pitch is housed in just a single table on the site.
Instead of using tables for layout, use cascading style sheets (CSS). Use at least two or three smaller, quick-loading layout areas, so that a visitor to your website will have something to view while the remainder of your page loads.
2. Design your website so it is compatible with (and thus looks good on) as many sizes and resolutions of monitors as possible.
Not every web surfer has a 21-inch monitor with 1280 by 1024 resolution. Always keep the “little guy” in mind, since some people still have 15-inch monitors set at 800 by 600.
One of the big problems with fixed-pixel website design is that web surfers with smaller monitors or lower resolution will be unable to view the full width of your page, forcing them to scroll sideways. Side-scrolling is annoying; as a sales website, annoying your visitors is the last thing you want to do.
3. The reader should not have to strain to view your website.
Be sure that your font type and size are available and easy to read. It’s more taxing on the eyes to read from a computer screen than from the printed page. Here, much can be learned from direct mail marketers. They almost exclusively use 12 point courier font because it’s easy to read.
Those that do direct marketing by mail know to use an easy-to-read font. They frequently use 12-point Courier font because it is so easy to read. Additionally, fonts must be standard or readily-available. If the font is not on the visitor’s hard drive, the displayed font may be replaced with a default font, which will not look as you expect.
For signatures, you should use a scanned image of your actual signature. Although many website designers use a script font, a website visitor may not have the script font installed.
Long passages of text should be broken up into smaller paragraphs and shorter sentences. Use plenty of white space because a lot of text without vertical space is unpleasant to the reader. Place the fine print in the required parts of your website that you hope no one visits.
Tweak your website using these three methods described, and both your customers visit times and your website sales will increase.
Author: Jack SinclairThis author has published 3 articles so far.