There are a lot of car rental companies to choose from, so it’s rather interesting when one of them captures the notice of one of the world’s largest car manufacturers. That’s the story of Dollar Rent A Car Company.
Dollar Rent A Car is actually a newcomer to the rental game. Now there are more than 350 Dollar outlets in Canada and in the U.S. and more than 650 locations worldwide.
The company started in downtown Los Angeles in 1965. Rental car companies had been around for a while (after all, competitor Avis had started in Los Angeles nearly 20 years earlier). However Dollar started business with a unique perspective: It focused its marketing efforts on business customers as well as vacationers. The company has always emphasized service, that’s how it has managed to succeed while competing with other company’s such as Hertz, National and other brands.
Timing is everything and Dollar Rent A Car happened to enter the market when rental car companies were expanding internationally. That helped the company to grow quickly. Soon the company’s logo could be seen at airports and other locations all over the world including Europe and Malaga, Spain.
Meanwhile other things were happening in the auto industry that helped Dollar’s Growth. In Detroit in 1990, Chrysler Corporation created the Pentastar Group, a rental car network. Chrysler bought Thrifty Rent A Car, General Car Rental and Dollar Rent A Car. The theory was that if customers rented Chrysler vehicles, they would buy them later. Later on, Thrifty and Dollar, which were already well-known national chains, kept their identities. General was absorbed into the Dollar Rent A Car company.
This move made Dollar Rent A Car one of the world’s companies renting only Chrysler vehicles. It has proved to be a win-win-win situation for Dollar Rent A Car, Chrysler Corporation and their customers. Dollar was able to provide a quality product, Chrysler had a reputable company offer its wares and customers could turn to two quality companies in their rental experience.
Dollar Rent A Car customers are impressed with the company’s product offerings. The company offers the same amenities other company’s offer and at a price that is more than competitive. You can reserve the type of car you want in advance and have it ready at your location. The cars are always in top-notch shape for a problem-free rental. There are plenty of Dollar Rent A Car offices, so it is always easy to turn in your vehicle when you are done. If there are any problems with the rental, the Dollar Rent A Car staff work hard to resolve the matter quickly and fairly.
So if you are considering by a Chrysler product, consider renting one first from Dollar Rent A Car. You’ll be impressed by both the service Dollar Rent A Car offers and the Chrysler vehicle you try out.
Author: John BakersThis author has published 11 articles so far.