When referring to branding, office wear is every company’s professional glamour that’s always living in motion. The higher quality and finer the corporate uniforms are, the better the audience perceives the company’s overall professionalism, personality and capabilities that allows them to “buy in” to its services thus creating leads and prospective clients. It may look too uncomplicated but this may also alter the direct impact on sales by how customers base the trustworthiness of the company through the staff’s form and performance overall. Hence using inexpensive and poor uniform will immediately make the brand cheap and poor as well. Respectable companies are entitled to and should have reputable, top quality uniforms to mirror its premium brand. On the other hand, there could also be branded office wear but doesn’t fit the corporate identity of the company’s brand which can also cause difficulties. The image of the office wear should always complement the brand image to avoid any distrust and misunderstandings. The more it matches, the more it will boost the opportunities in developing brand presence and status. It will also stop your brand from getting any harm. Now, how do you choose the right corporate uniform for your brand? Here are 3 essential factors you can follow.
1. Level of formality: Start with the big picture – A-One, one of the major promotional suppliers in Australia states that it’s important to picture the formality of uniforms. if your brand was a person, how could they dress? Would they be ultra casual with jeans and a t-shirt? Or is your brand more conventional, and would dress in a suit and tie? Use an image of your brand as a person to select the overall style of your uniform. Are short skirts appropriate to your brand personality? How about bare arms? How tight fitting should it be? Next, consider the impact you want from your corporate apparel. Do you want your staff to get noticed, or mix in?
2. Color: There are a number of things to think about when selecting the colour of your corporate clothing. Firstly, if you currently have a brand personality and colour scheme, do ensure your uniform matches this. Secondly, look at the effect of the colour of your uniform on the brand picture of your business. Do you want to be seen as vibrant and sassy? Cutting edge and classy? Or perhaps is your brand more conservative, and requires more muted and corporate tones?
3. Contents: Think about your corporate uniform like a walking business card or web page with its own contents and information. Certainly you must have your logo. But what about contact details? An easy to recall web address? A word? 1300 number? Do you want to include your slogan or tagline? What about each employee’s name? And don’t forget, while you want to use your uniform to share information, ensure it’s not so busy with words that your customers can’t take anything in! Choose the most crucial pieces of content or information, and make them stand out.
After you’ve determined those three aspects above then make sure the uniform is pleasant and that it looks comfortable. It should also be hypoallergenic so employees with sensitive skin will not worry about getting irritations. The cut and fit of the uniform applies to this as well so make sure it’s worth investing in a well-cut uniform of course. A badly fitting uniform can harm the brand and will make employees unhappy. Lastly, the uniform should be very easy to care (wash and dry) which also requires minimal ironing. If these are all checked out in your criteria then choose that office wear for the company. For example, any reputable suppliers such as A-One may help consult with picking the right formality, color and content of your uniforms that will match your brand so it’s a matter of who to talk to right through the start. In the end, you make not only your brand delighted but also your employees.
The way employees carry the brand is also how ideal their Office Wear is. Click this link to learn the best ways on choosing the right corporate uniform for your staff now.. This article, Steps To Learn The Standard Way Of Office Wear Attire has free reprint rights.
Author: David KimThis author has published 2 articles so far.