For most business owners, figuring out what to send to their email subscribers is so hard, they often stop trying. You want people to buy your products or services, but you fear upsetting them to the point where they unsubscribe. So what is the best ratio of information to sales offers? Here’s a simple but powerful email sequence you can use today. And testing it in your own business could easily double the results you get from email marketing.
So your first followup message should always thank people for subscribing, and reconfirm that they’ve made a wise choice by joining your list. Then you should immediately start giving them the kind of information that’s going to help them get from where they are to want to be, as it relates to your product. If you can get people moving towards their goal, and if they can see how your product helps them to get there, they are going to be much more likely to buy from you, either now or in the future.
But let’s say you’ve sent this first series of messages, and for whatever reason, people haven’t bought yet? Below you’ll find a proven email message format that includes a number of powerful physiological triggers. Your readers are going to find buying from you quite easy after reading these messages, especially if your product really does help to solve their problem.
1. In the next message, you should discuss one of the main problems your product helps your readers solve, and expand on all of the side effects this problem is forcing them to cope with. If you do this in the right way, they are going realize they need to do something get rid of this problem once and for all. At the end of your message, tell them that tomorrow you’ll show them the solution to the problem. By doing this, they are really going to be looking forward to that message, because you’re opening a loop in your reader’s mind. They will be anticipating your next message so they can get that solution.
2. In your next message, close the loop by showing them how buying your product is the solution the problem you aggravated yesterday. Make them an offer to purchase, and you’ll typically see a large spike in sales as people read your second message and see the solution.
3. In your third message a few days later, highlight another problem your product helps to solve. Talk about this new problem, and make readers who have this problem start to feel the need to solve it right away. Then in the next message, give them the solution again and show how their lives will be changed by owning your product. Then do this with every problem your product helps to solve. Simply rinse and repeat.
Anybody with an email database can use this idea to make a whole lot of extra sales. After somebody subscribes, follow up with a few messages showing different ways they can use your product to solve their problem. If they haven’t purchased, use this problem/solution format until they order. That’s all there is to it.
Author: James KupeThis author has published 5 articles so far.