Search engine tools including Google, Yahoo and Bing have become essential tools for any one searching for information, services and products on the Internet. If you are a website owner seeking to trade on the Internet, you are probably aware based on your own Internet searches that it is rare for people to seek for any product or service past the first few pages of results.
So, presuming you as a website owner desire your site to be popular, competitive and profitable, to have any hope of receiving enough traffic you need to apply various techniques to have any chance of ensuring that your pages come in the topmost results so you gain more website traffic.
Lets make something clear at this point, the term website position is a misnomer. Only a page (including your home page) can have a position in search results, not a whole web site. When a person searches the web for a keyword, the search engine returns a list of all related pages relevant to that phrase in the order of its own criteria .
So, if you want traffic, you will have to make your website relevant to search engines for the key phrases you want to target. If you don’t optimize your site you are likely to be losing potential sales and customers. A lot of website builders have some form of in-built optimization.
The good news is that firstly many sites don’t optimize their pages properly, and secondly that there are lots of things you can do to optimize your website’s content and pages.
There are things you can do directly on your site to get traffic but there are also (off-page) things you can do on the Internet that draw traffic to your website. I will only review some of the on-page factors here: page titles, sub-titles and headings, highlighting keywords, keyword density, length of your pages, insertion of media including video and images and using meta-tags.
Make sure your title always includes your main keywords. For example if your web page is about feeding rabbits, your title shouldn’t just be ‘How to take care of Rabbits’ but should be much more specific. Try to imagine what someone searching the Internet would type in e.g. if they would type ‘good rabbit feeds’, your title might be ‘How To Source and Prepare Good Rabbit Feeds’. If possible the keyword phrase should be positioned near the beginning of the title.
Most news websites include links to their other pages within their article. You should copy this feature. Try to link to your most important articles as linking this way boosts your page optimisation.
Highlight your important keywords in bold, italics or by underlining them. In fact you can do all three. You should also break your articles down into subsections with highlighted sub-titles. If you have access to an in-built HTML editor for your website you can also tag your subtitles with header tags.
You should seek to retain visitors on your site for as long as possible so ensure your page content is at least 500 words long. . In addition don’t oversaturate your content with your keywords, instead use as many synonyms as you can find.
Finally, if you include images on your site, include your keywords in their names, titles, captions and ALT tags e.g. ‘photo of rabbit feeding mechanism’.
In essence, to outrank your competition on the web you need to optimize as many factors as you can on your web pages. You have a very good chance of doing so since most websites fail to optimize their pages adequately, if at all. Doing this will help you gain higher positions for your keywords and higher website ranking.
Boren Usip has created many successful sites both as a website designer and niche web site owner. To access an easy to use tool for website ranking including video training, access website builders now.
Author: Eli WebbingThis author has published 1 articles so far.