Despite what customer may tell you, running a successful classifieds website is harder than what you may think. There are so many effects to cover such as SEO to online marketing. Please consult the suggestions below to help you get you on the right track.
Split test your site to engage clients more successfully. This means you randomly serve up various versions of your site in order to figure out which type attracts the most traffic. Install Google’s content experiments program to gauge your results.
Look at your bounce rate statistic on Google Analytics. A high percentage for your bounce rate means visitors are leaving without looking at another pages. Work on your homepage to improve your bounce rate.
Do away with animations. It is not everybody that puts up with animations since in most cases, they tend to be annoying and distracts attention. Don’t distract your readers’ attention with animations so that you can succeed in selling them your services and products.
Use social media as a free promotional tool. There aren’t very many other avenues that can get your name and ideas in front of so many people for no cost. Work hard at social media marketing and it will pay off for you in the long run.
Don’t let the productivity trap weigh you down. This usually happens when you work harder than you should and before you know it, you begin to lose sight of your vision. If you notice this happening, hire a manager right away and concentrate on getting your classifieds website to where you want it to be.
Short and concise home page content. Nowadays, a larger percentage of internet users are not interested in reading long home page content. The content on your home page should be able to tell a visitor all they need to know about your service and product in fewer words. The more the merrier does not apply in home page content.
Vary your sentence structure. Mix simple and complex sentences together. This conveys intelligence, thought and interest. A boring piece might read “John ate a sandwich. He called Jane. Jane and John walked home.”
Make sure to provide name, telephone numbers and business address on your contact page. You would be amazed from how this small amount of information can help build trust and credibility and start selling your products. It would further be a good option to display your e-mail address on all the pages.
Author: Sally MopThis author has published 8 articles so far.