With the ever so competitive business market, many companies have turned to newer technologies as regards advertisements. This has worked to their advantage as they are able to save on costs but still reach a huge number of pre-existing and potential clients. Small business email marketing is an option used by many companies that are yet to establish themselves.
The first thing that one needs to do is to understand the needs of their clients. Once this has been achieved, one will need to build and manage a mailing list. An easy way of achieving this is through the creation of a sign up form. A hardcopy of the form can be availed at the physical premises of the business while a soft copy can be placed in a blog, in social media or on a website. The list should be updated as often as possible.
The subscription process should be as easy as possible. A name, email address, gender and a few tastes and preferences are good enough. At the point of signing up, clients should be informed of what to expect and their consent should be sought. It is a good idea to send a welcoming mail to persons that have subscribed. This mail should introduce the client to the company. Companies often give the client exclusive content that will help win client loyalty.
The process of opting out should also be easy. It should be executed by a single click if possible. While this may seem counterproductive it is better than the alternative where the opt-out option is not included. In such a case, clients usually get frustrated with time and are likely to mark the mails as spam. In the end, the reputation of the company will be hugely damaged.
Content relevance is another thing that one must have in mind. Clients should be given too much information that they do not require. A helpful feature with many services is known as segmentation. This feature allows senders to divide their clientele into various groups. Some of the characteristics used to segment include age, sex, preferences, geographical location and so on. Segmentation allows the company to conduct more targeted communication which has been established to be more effective.
Not only should the message be short, it should also be precise. The design of the content should be done in a manner that communicates the brand of the company. Templates can be customised to include names, colours, headers and logos among other content. Content that is consistent with the image of the company will help to familiarise the client with the business from the very start.
Images should be avoided as much as possible. Many clients may not see the images in their inboxes. If the main message is carried in the image then chances are that communication will not take place effectively. These images also increase the size of messages and make it quite difficult to scan for malware. If they have to be sent, then one will need to use html.
Small business email marketing continues to be an effective way of advertising different businesses that do not have huge resources. It is a cheap and reliable way of increasing the clientele pool and sales. It gives the owner an opportunity to maintain constant communication with their clients and as a result build stronger client loyalty. Customers are able to give feedback which is used to improve the delivery of services.
You can visit the website www.emailbrain.com for more helpful information about Small Business Email Marketing Strategies
Author: Claire BoltonThis author has published 4 articles so far.