Chiropractic Marketing has a New Face

by Dr. Matthew Loop

Chiropractors have long been deficient when it comes to innovative marketing. Most fail to learn or apply the important lessons of business management when it comes to their practice. They have a great deal of technical knowledge, but lack common business sense. Times are changing, however, and those who are willing to open their minds to new ideas will see themselves pull ahead quickly from the pack. A slowing economy doesn’t need to be a threat when you have the tools to effectively market your business in today’s digital world.

Are you wasting thousands of dollars every year on postcards, newspaper drops, and telemarketing? Do you spend time at the chamber of commerce, trade shows, and networking events trying to generate referrals with minimal results? You may be surprised to find out that the best form of marketing and advertising is absolutely free.

For the past few years, I have been teaching chiropractors and other professionals how to leverage the power of social media and see massive, real benefits in their businesses. I am the author and creator of a system that has literally transformed the chiropractic profession and the way practitioners are marketing themselves.

When I was first on these social networks, I knew there had to be a way to harness and leverage them to get massive amounts of new patients coming into my office. That’s when I began the countless hours and months testing and perfecting a system that continuously gave me incredible results.

Social networks are free to join, and anyone can become a member. You are able to set up a public profile and join a vast, global community of people from all walks of life. The key to working in these communities, however, is not as simple as signing up and sending spam advertisements to other members. In fact, doing just that will get you kicked off the site and/or irritate other members to the point that your reputation will be virtually worthless. Those who have failed at social networking are guilty of just this type of behavior. The key to getting the most out of your efforts on these sites is working with someone who has experience doing the same thing.

Web 2.0 is suddenly a huge buzzword, and while chiropractors and everyone else are trying to catch up, I’ve already established myself with several years of cutting edge methods that are proven to generate new business. For example, last month alone I made over $5,000 from a single YouTube video that I posted. The time I’ve invested in this marketing is minimal and the returns are extraordinary. If you aren’t learning about social networking you are just not interested in making more money.

Video marketing on YouTube is the same way. You absolutely must provide a fortune in value for your audience or have content that makes people want to listen to you regularly. Begin to brainstorm today about what types of videos that you can make and how you will capture attention with the messages your provide.

Social networks will open you up to a whole, new world of fun and profitability if you have the proper and necessary guidance to do it right the first time

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