Email Marketing Web Strategist

by Gibson Maseko

No one can question the effectiveness of email marketing as a very effective way of marketing on the Internet. There are many advantages to email marketing as a method of promotion which have made it one of the most sought after ways to promote a new product or service. Let’s check some of the good and not-so-good reasons of exploiting emails in your campaign.

Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to is the ability to reach a worldwide audience with minimal effort. This is certainly possible with other types of advertising but traditional methods such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.

This is certainly affordable for small business as well. The cost of email marketing is minimal when compared to almost every other method available. A list of recipients is imperative before you can start your campaign. There are no escalating price tags to deal with when email is used just some bandwidth.

Email marketing does have some costs associated with it when you consider the ‘copy’ has to be created but these are only minimal. This is often used to pay writers and designers who will create some nice ads for you. The cost varied widely, and the more experience they have the higher the costs will be. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.

Let us see some of the biggest disadvantage of email marketing starting with spam. This will cost some undesirable effects on your profit margin. Spam continues to be a big issue among many email users.

Email management systems have an uncanny ability to remove all messages that uses headlines that are similar to spam messages. The email has a high chance of getting deleted of the recipient does not recognize the sender. There is a risk that the recipient will report your email marketing message to the relevant authorities for further action if they consider it as spam.

Are you still interested to know how to implement email marketing for your own business? The most important factor to consider is your email distribution list. Opt in members are former, current or future customers who have agreed to be on the receiving end of the marketing messages about your product and services.

All contents should be carefully created to ensure your message is put across just the way you want it. Make it an effort to give valuable information instead of sounding like an ad copy. Finally your email marketing should provide the recipient with a call to action which should be a statement urging the reader to take a specific action such as making a purchase or researching the product.

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