Direct Marketing – Advantages and Disadvantages

by Gary Pearson

It is really amazing how effective direct mail marketing still is in the age of technology. Even if your customers are halfway across the globe a direct mail campaign can show them that you still care enough to think of them when it comes to your product.

By targeting your marketing campaign to a specific set of customers you can have maximum impact and greater response. Personalized ad campaigns have such great results because the receivers feel that the message is targeted just for them.

You can see exactly how well direct marketing campaigns work as well, as clients will be directly referred to you from your ad. Also marketing campaigns are very flexible, allowing you to combine products and services, as well as collect information on your customers for future use.

There are of course disadvantages to direct marketing, such as the high cost. Also if your marketing campaign is poorly executed it may turn off customers instead of bringing them in. You need to make sure that your message is well thought out and conveys a positive image of your product or service.

If you don’t take the time to develop a good marketing campaign, then it will hurt you more than help. The biggest disadvantage is a poor image, especially when using direct mail marketing. This is why you need to plan your marketing techniques and refine them if need be. It will only benefit you in the long run if you do this now instead of spending money on something less than perfect.

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