How To Become Known To Your Joint Venture Partners and Mentors

by Stu McLaren

Building relationships with joint venture partners/mentors is very important if you want to learn from high, world-class mentors. Within this article I will discuss how you can develop these relationships very inexpensively – actually at zero cost.

Firstly, this is the clincher. Make sure you write it down in capital letters in bright red marker. Participate. That is the word you have to write down. When given the opportunity, participate.

When I first started, nobody knew me from a fly on the wall. The first time that I went to the John Childers’ Million Dollar Speaker training, he taught me a very important lesson in business. He said, “It’s not what you know or who you know. It’s who knows you.”

My whole point here is get known. Your mentors and possible future joint venture partners will give you all kinds of opportunity to ‘participate’ so take advantage of it.

This is what I’m talking about. If there are questions in their emails, or they ask for feedback on their projects, give it to them. Give the feedback, ask questions, participate as much as you can. If you participate on a regular basis, the more likely it is that they will get to know you. That is the end result we are looking for.

This is another one, and so many people underestimate this: Provide testimonials. And I’m not talking about “normal” testimonials either. I’m saying make these testimonials the best testimonials you have ever given, and then send them a picture that they can use.

Even if they don’t ask for one, give it. So many times I’ve done this and it ended up on their website, even though they never asked me for one! Alex Mandossian taught me this strategy.

When I first got started in this business, every single website I seemed to go to, Alex Mandossian was there giving a testimonial. Do you know how effective that strategy was for him?

Alex was able to get all kinds of leads and business through putting up testimonials on other people’s websites. Use this strategy and learn how to give really good testimonials. Give them even when they aren’t asking for them.

An example of a good testimonial is one that is specific and relevant to a measurable benefit.

Recently I had an awesome testimonial left as part of a testimonial contest for a teleseminar of mine. This gentlemen stated his name, where he was calling from and gave one specific benefit he received from listening to the call.

That is how you get your testimonials posted on other people’s websites, and when they post your testimonial with your picture, there’s a good chance they’re going to post your website link as well, and that helps you generate traffic and advertising and all kinds of benefits.

Two, it also helps build the relationship with your mentors/future joint venture partners.

Another strategy is to participate in forums. A lot of people have their own forum or there is all different kinds of forums online on just about every topic.

Seek out forums that you want to participate in, doesn’t matter if you’re in that market or not. You can write about anything you really want in these forums – give lots of tips, resources, content. It is all about getting yourself known.

The other thing I want you to do is read people’s newsletters and scour those newsletters for important and personal insights and details.

Some things you want to keep your eye out for is any birthdays. It doesn’t matter if it is the person who writes the newsletter or their husband, wife, even their kids. If you can find out their birthdays, send them a car or happy birthday E-mail, or even an audio postcard.

Use these important dates to build up your relationship with them. Any dates from their anniversary to product launch dates are all things you should be looking for and making a note of.

Offering your help to your mentors or future joint venture partners will also show them how interested you are and get your name out there. You will be surprised too the response you will get just from offering someone help with their business.

For example, if you know they have a big even for their business, like a seminar or product launch, you could offer to help specifically with that. By doing this they will know that you’ve been paying attention to their business. Also, you’ll surprise them with your offer and you will stand out from the crowd for doing so.

What I’ve done in the past is I’ve sent information to my mentors that I thought would be of value to them. It is just another way to develop good relationships with these people. The tips and strategies I’m talking about are not difficult to do, but people rarely do them.

Some of the things that I do is send them information that might be of value, like articles that I may have found on the Web that they may be able to use or extract value from. Newspaper clippings. I’ve also found resources like web links or other resources. I also look for on-line and off-line tools and then I shoot them an email saying, “Hey, I think this might be of value to you.”

One thing you want to make sure you don’t do is include affiliate links or anything like that. Focus on only sending them information that will be of value to them.

Your focus is on building a relationship and providing value – not making a quick buck. They’ll see right through that and you’ll ruin any chance of a long-term relationship.

The strategies I have listed in this article are all ones I have used and have been able to leverage those efforts into building great relationships with my mentors, and future joint venture partners. From that all different kinds of projects have sprung up with these people. If you just focus on building a foundation with your mentors it is amazing what can come of it.

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