How To Develop Lasting Relationships With Customers Inexpensively

by Stu McLaren

Customers are the lifeblood of any business. Having a good relationship with them is paramount if you want to keep them coming back and have a successful business. Here are some creative ideas I want you to write down to make that possible. The focus of all these ideas is on giving to these people. Your focus has always got to be on giving first.

Whatever I am involved in, from writing articles, blogs, newsletter, conducting teleseminars or creating products and services, I am always trying to provide you with as much valuable information as I can. Just like your focus should be at all times, mine is to firstly, build a relationship with you.

What would you be able to really do for them is you are on a tight budget?

Number one, why don’t you create an on-line newsletter?

I used to publish a newsletter once a month, called Insider Ideas, which people could (and still can) sign up completely free. Within each of those newsletters I try to provide as much information as I can, so they usually end up being 15 to 20 pages long. Of course, this takes a long time to put together, but I want to ensure that my customers are always feeling like they are getting more information then they expected. Customers of my newsletter continually send me testimonials explaining how grateful they are for the amount of value I put into each newsletter.

Another easy one which is actually what I shifted my newsletter to is to develop a blog. For those of you who are unfamiliar with what a blog is, it’s basically like an on-line journal. But you can use it in a variety of different ways. You can use it, actually, as a platform for your on-line newsletter and this is exactly what I did. The great thing about blogs is that you can make the entries much shorter if you want and it is easier to correspond with your customer base much more often.

Sites like WordPress and Blogger allow you to develop blogs for absolutely free. They are super easy to use and you can customize your blogs any way you want, and again they are free!

You can go to my blog at to see an example of one and sign up for free there.

On-line blogs and newsletter give you the opportunity to provide your costumers with tons of valuable information.

Teleseminars are another great technique that you can use to build relationships with your customers. If you do this you really have to focus on the giving aspect – make sure you are always providing ample amounts of valuable information that your customers can use.

If people are taking their time to listen to your call they don’t want to have to sit through a call thats uninteresting and dull. You have to make it interesting and fun – I love using contests to spice things up.

On a few of my teleseminars I’ve had all sorts of contests to keep people active and interested. From everything like testimonial contests, creative idea contests to contests to name products and services I’ve created. Whenever your doing teleseminars you have to make sure you keep it fun and interesting while providing content-rich material. Keep the focus: Give as much as you can.

There they are! I’ve outlined really great, and cost effective, methods that you can start using today to build better relationships with your costumers and even potential customers.

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