Strategic Internet Marketing Tips That Can Save Your Online Biz

by Anthony Chambers

The Internet has become an important medium for generating sales worldwide. Just about every company that can get a foothold on this information super highway is doing it. In almost every nook and cranny of the globe, business owners are flocking online in droves because of the huge potential for profits. Internet users are becoming the bait in this flurry of economic activities and you can benefit big time, if you can brush up on your strategic Internet marketing techniques.

But as Internet usage grows with, a reported 1.5 billion users worldwide, so does the competition every internet marketer faces. As an example, Squido.com, a fairly new Web 2.0 website, already has over half a million web pages online, and this continues to grow every day. How do you effectively compete for a share of this burgeoning market of increasingly savvy users? Here are some tried and proven tips on how you can fine-tune your own marketing strategies to take your online business from an also-ran position to a leader in the Internet market place.

One great tool you can use in any strategic Internet marketing toolbox is to place great text ads on popular websites that your target market may visit. By placing an ad on one of these websites, you can tap into an already existing traffic source almost immediately. Inevitably, visitors to these websites will click on your link and visit your website.

If you decide to use this simple marketing strategy of buying ads on popular websites, there are some basic things you can check for, to ensure that you get the best value for your money. You should check their external links coming into their site. A good place to do this is at marketleap.com. Also you should look at their Google rank to see if the website is considered an authority site.

Consider reciprocal linking too. Several of my own websites have achieved the rank they have because of my decision earlier on, to pursue a strategy of reciprocal linking. Since placing ads on other sites will cost you money, it may not be a viable option for some start-up websites. However, reciprocal link is usually free, and can be done either manually or through automated scripts. check out link2me.com for a manual system that works.

A good strategic marketing policy to follow is to provide really helpful links or tools on your websites that are free to your visitors. I visit several websites like Mike’s marketing tools from time to time because the guy has so many useful links on his website. Your visitors will bookmark your website even without your asking them and by doing so, they end up visiting your website and return several times just because of this. This simple strategy will be seen get search engines to react more kindly to your websites and send you more visitors.

Learning and using Pay-per-click (PPC) is also a good strategic marketing strategy to use for immediate results. If you decide to use PPC marketing, You will only be asked to pay for the ads on which your visitors click. If you decide to use this method of advertisement, ensure that you are using services that set limits on daily expenses. I know for a fact that Goolge adwords do this. There are also services that help you find the best and most effective keywords as well as monitor the PPC results. A good membership site should provide this type of support at no extra charge.

The most fascinating fact about PPC marketing, is that you get almost immediate results that you can use as feedback about what you are offering for sale. This means that you can change aspects of your product or service quickly in response to market conditions or preferences. Finally, one of the biggest benefits to successful PPc marketing is relevance. If you can get your keywords to be relevant to your ads and to be also relevant to your landing page, you can create a ppc campaign that creates huge ROI and guarantee your marketing success.

If you own a website, you should write useful content for your visitors. While keyword density is important to the search engines, inane and repetitive information can annoy your visitors and make enemies of search engine owners. To put is simply, don’t do it. Also, search this strategy may even affect your website negatively because the search engines may remove your website because of keyword stuffing. Do ensure that your keywords are used effectively and are human-friendly as well as search engine friendly.

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