YouTube video advertising system has been available since 2010, and while it has always been an efficient and effective way of generating targeted, opt-in views for video advertisements, the user interface and targeting options have, until recently, been a little confusing for many advertisers. That’s why, on April 15th, Google updated the system to offer better and more flexible targeting options.
Details of Update: So, what will the new update be encompassing that the current version does not offer advertisers? The major focus for YouTube and its team has been to maximize the potential of these ads in accordance with the videos being searched. They want to optimize the video in a manner that leads to quality results financially.
In-search and In-display thumbnail differences: With In-display – You have thumbnail ads that will now be targeted to show on either the recommended video list in the the right side panel or the In-search results. The advertisers are charged on a per-view basis. In-stream – Are those ads that run as a pre-roll just before another video runs on YouTube. In most cases, YouTube online viewers are given the option to skip or view these ads which only run for a few seconds anyway.
Changes will be made to a range of factors when it comes to the TrueView ads. Audiences will be targeted through changing settings in the form of keywords, interest, topic, remarketing lists, and demographics. All of these changes will ensure advertisers will be able to gain more from their placed advertisements than ever before.
The new and improved TrueView video system is now live and is available to all advertisers when they create video ad campaigns. Existing ad campaigns will be moved over to the new system starting from May 15th, and advertisers do not need to do anything for this to happen.
Author: Hajj IsaThis author has published 1 articles so far.