The Future is ChicagoNow

It’s been eminently fashionable to bash Sam Zell for his gutting of Tribune Co., and with good reason—a copy of the Baltimore Sun I saw recently looked about as substantial as a cocktail napkin, and that was before the Sun’s latest newsroom layoffs. The chain’s other papers aren’t much better, by all reports.
But Zell’s minions have also been doing more innovation than a lot of their counterparts in the industry, fiddling with everything from radical redesigns to ambitious hyperlocal networks. And now Tribune seems ready to unleash its most interesting experiment in reinvention yet: ChicagoNow.

It’s a little hard to see exactly what ChicagoNow is up to—the beta site is still very much a work in progress, with a launch promised in a few weeks. But there are strong hints available if you click around the site, and a very promising—even thrilling—description of what’s coming in a promotional video here. The ChicagoNow staff is blogging about its progress, too.

Full Story: Recovering Journalist

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